ASUS Introduces Vivobook 14 in India Featuring Snapdragon X Processor

In a significant technological advancement, Taiwanese multinational ASUS has launched its latest Vivobook 14 in India, featuring Qualcomm’s innovative Snapdragon X processor. Announced on July 22, 2025, the device aims to cater to multitaskers with its suite of AI-powered tools, promising enhanced performance and portability in everyday computing tasks.

The Vivobook 14 is designed with a 14-inch FHD+ display, offering a 16:10 aspect ratio and a 180-degree hinge that allows for flexible usage. Weighing only 1.49 kg and measuring 1.79 cm in thickness, the laptop meets military-grade toughness standards, making it a robust choice for users who prioritize durability alongside performance.

According to Arnold Su, Vice President of Consumer and Gaming PC at ASUS India, “With the new Vivobook 14, we’re taking our promise of accessible, powerful technology a step further. It combines the intelligence of AI with thoughtful design and long-lasting performance, making it the perfect companion for those who expect more from their everyday laptop, without stretching their budget.” This sentiment reflects ASUS’s commitment to delivering high-quality technology that meets consumer needs.

The Vivobook 14 features up to 29 hours of battery life, making it suitable for long working hours without interruption. It is equipped with fast 16GB RAM and 512GB storage, enabling users to handle demanding workloads efficiently. Coupled with built-in AI tools like Copilot and advanced image generation capabilities, the device aims to make day-to-day tasks smoother and smarter.

In terms of security, the laptop incorporates Windows Hello facial recognition through an FHD IR camera with a privacy shutter, along with Microsoft’s Pluton security chip and support for Passkeys. Furthermore, a dedicated Copilot key allows for instant access to Microsoft’s AI assistant, enhancing user experience. The ErgoSense backlit keyboard and smart touchpad are additional features designed to improve comfort and productivity during prolonged use.

Currently, the Vivobook 14 is available exclusively on Flipkart, with a starting price of ₹ 65,990. This launch marks a strategic move by ASUS to capture a significant share of the Indian laptop market, which is increasingly leaning towards devices that combine performance with affordability.

As technology continues to evolve, ASUS's introduction of the Vivobook 14 highlights the growing importance of AI integration in consumer electronics, forecasting a future where intelligent features become standard in everyday devices. The implications of this launch extend beyond mere product offerings; it reflects broader trends in the tech industry towards enhancing user experience through smarter technology solutions. The response from consumers and competitors alike will be critical in shaping the landscape of personal computing in the coming years.