Baume & Mercier Launches Riviera Collection Celebrating Summer Elegance

Baume & Mercier has unveiled its latest Riviera Collection, a series of women’s and men’s watches that elegantly embody the spirit of summer. The collection features pastel-colored dials and a striking gold-tone model, each designed to reflect the carefree lifestyle associated with the French Riviera. The announcement was made on July 9, 2025, highlighting the brand's commitment to merging traditional craftsmanship with contemporary design.

The Riviera Collection, known for its distinctive dodecagonal silhouette, introduces three new women’s timepieces with captivating pastel dials: warm silver (model M0A10810), light blue (M0A10811), and pink (M0A10812). Additionally, the return of the classic white dial (model M0A10829) marks a significant addition to the collection, rejoining the array of popular colors that have characterized the Riviera line since its reintroduction in 2021. A special men's edition featuring a gold-tone dial (model M0A10822) adds a touch of vintage charm to the collection.

According to Marc Benatar, CEO of Baume & Mercier, “The Riviera Collection is not just about timekeeping; it is an invitation to embrace the joy and relaxation that summer brings. Each timepiece encapsulates the essence of leisure and elegance for the modern individual.” The new models are designed to appeal to both seasoned watch collectors and new enthusiasts, showcasing a blend of technical excellence and aesthetic appeal.

The warm silver model is characterized by its subtle sun-satin finish, imbuing it with a radiant glow. The light blue and pink models invite an air of playfulness, reminiscent of the picturesque Mediterranean landscape. Each watch features precise details, with movements ensuring reliability and comfort.

The collection also emphasizes Baume & Mercier’s expertise in watchmaking. Each piece is powered by a quartz movement with a 10-year autonomy, assuring longevity and minimal maintenance, along with water resistance up to 50 meters for everyday wear.

The Riviera M0A10810, with its warm silver dial, includes Roman numerals and indexes adorned with white Superluminova, ensuring visibility in all lighting conditions. The watch’s dimensions (33 mm in diameter and 9.22 mm in thickness) have been meticulously crafted to suit feminine wrists, balancing elegance and functionality.

In contrast, the Riviera M0A10829 stands out with its bold black flange that accentuates the purity of the white dial. This watch's aesthetics are complemented by a robust quartz movement and a water-resistance of 100 meters, making it suitable for both casual and formal occasions.

The gold-tone Baumatic Edition (M0A10822) highlights the luxurious side of the Riviera Collection. It boasts a vintage-inspired design, merging classic aesthetics with modern watchmaking technology. The self-winding Baumatic movement ensures precision and a power reserve of five days, offering an exceptional blend of style and performance.

The Riviera Collection is more than just a series of watches; it is a celebration of summer, elegance, and the artistry of Baume & Mercier. As the brand continues to innovate while honoring its heritage, the Riviera models invite wearers to indulge in life’s pleasures, embodying the laid-back luxury of the French Riviera.

In conclusion, the Riviera Collection by Baume & Mercier not only reaffirms the brand’s dedication to high-quality watchmaking but also serves as a tribute to the carefree spirit of summer. As consumers seek unique expressions of style and sophistication, the Riviera Collection provides a perfect blend of aesthetic beauty and reliable craftsmanship, ensuring that each piece is a lasting companion for life’s special moments.