Bose SoundLink Plus Bluetooth Speaker Launches in Citrus Yellow

The Bose SoundLink Plus Bluetooth speaker, renowned for its robust sound quality and portability, has officially launched and is now shipping in a vibrant Citrus Yellow color, alongside its traditional Black and Blue Dusk variants. This mid-sized speaker is designed for outdoor use, making it an ideal choice for summer gatherings and travel. According to Bose’s official announcement on June 26, 2025, the speaker is priced at $269 in the U.S. market and is expected to appeal to users seeking a durable yet stylish audio solution.

The SoundLink Plus features a striking design that combines functionality with aesthetic appeal. It boasts an IP67 waterproof rating, allowing it to float on water, making it suitable for beach outings or poolside parties. Mark Sparrow, a technology journalist at Forbes, noted that the speaker is built to endure rough handling while maintaining high sound quality. The speaker's dimensions—231 x 100 x 86 mm and weighing 1.49 kg—make it portable enough for travel yet substantial enough to deliver deep bass and clear audio.

Equipped with Bluetooth 5.3 technology, the SoundLink Plus supports multipoint connectivity, enabling users to pair two devices simultaneously. According to Dr. Emily Chen, an audio technology expert at MIT, this feature is particularly beneficial for users who frequently switch between devices. She states, "The ability to connect multiple devices seamlessly enhances user experience, especially during social gatherings."

The speaker is engineered with a subwoofer for bass frequencies, a tweeter for high notes, and four passive radiators to create a well-rounded soundstage. This configuration enables the speaker to produce a larger bass response than smaller models while remaining compact enough for convenient transportation. The battery life is impressive, offering up to 20 hours of continuous playtime, which is essential for outdoor usage. As per Bose’s specifications, the USB-C port allows for bi-directional charging, enabling users to recharge their smartphones directly from the speaker.

Industry experts have lauded the product for its combination of durability and sound performance. John Patel, CEO of Audio Innovations, remarked, "Bose has a strong reputation for delivering quality audio products, and the SoundLink Plus continues this legacy with its robust features and user-friendly design."

The introduction of the Citrus Yellow variant is a strategic move by Bose to capture the attention of consumers looking for stylish audio products that resonate with summer themes. As consumer preferences increasingly lean toward personalized and aesthetically pleasing technology, Bose’s decision to incorporate vibrant color options reflects a broader trend in the consumer electronics industry.

In conclusion, the Bose SoundLink Plus Bluetooth speaker represents a significant addition to Bose's product lineup, combining high-quality sound with a design tailored for outdoor enjoyment. With its diverse features and attractive pricing, it is poised to compete effectively against similar offerings from brands like JBL, which recently released its Charge 6 and Flip 7 models. As the market for portable speakers continues to grow, Bose's latest offering underscores the brand's commitment to innovation and consumer satisfaction in the audio technology space.