Dr. Ellie Byun Launches Beauty Line Inspired by Celebrity Treatments

In a notable shift from traditional healing practices, Dr. Ellie Byun, a renowned acupuncturist based in Los Angeles, has launched a beauty line that encapsulates her signature treatments, which have attracted celebrity clients such as Lady Gaga and Gwen Stefani. The new brand, Mimoh, aims to democratize access to Byun's unique blend of Eastern and Western healing modalities, focusing on both internal health and external beauty. This development marks a significant intersection of holistic wellness and the burgeoning beauty industry.

Dr. Byun's approach to health and beauty is deeply rooted in her belief that optimal skin health begins with gut health. She elaborated on her methodology, stating, "It starts in the gut and ends with a face and body glow." Her treatments, which include acupuncture and herbal remedies, are scientifically informed and crafted within her L.A. Koreatown lab. The launch of Mimoh signifies an expansion of her offerings beyond personalized treatments to a publicly accessible line of skin care products.

Mimoh's initial offerings feature innovative products like the $890 V-Sculptor microcurrent device, designed to contour and lift the face, and the Pdrn Glow Spray, priced at $105, which incorporates salmon DNA known for its regenerative properties. According to Dr. Byun, "The salmon DNA and Pdrn are for anti-inflammatory use and regenerative purposes," highlighting the scientific basis of her formulations.

Dr. Byun's expertise stems from nearly two decades of practice, during which she has honed a distinctive treatment philosophy that integrates advanced Korean beauty technology. Her products are manufactured in South Korea, a country celebrated for its cutting-edge beauty innovations. She emphasizes the strength and scientific backing of the devices she employs, likening them to the quality standards of leading tech companies such as LG and Samsung.

The market entry of Mimoh is timely, aligning with rising consumer interest in holistic and scientifically backed beauty products. According to market research conducted by Grand View Research in 2023, the global skin care market is projected to reach $189.3 billion by 2025, driven by a growing demand for clean, effective beauty solutions.

Dr. Byun's unique blend of traditional practices with modern technology not only appeals to beauty enthusiasts but also addresses a growing demographic seeking health-conscious and effective beauty solutions. The brand's name, Mimoh, translates to 'outer beauty' in Korean, reflecting the brand's mission to enhance external appearance through a foundation of internal wellness.

As the beauty industry continues to evolve, Dr. Byun's commitment to personalized, holistic treatments sets her apart. She remains focused on providing individualized care, stating, "I love treating people. That was the joy, and then it became a business. But even until now, it’s more to really help people with the natural approach of healing."

The introduction of Mimoh not only expands Dr. Byun’s reach but also highlights a broader trend in the beauty industry where wellness and beauty increasingly intersect. As consumers become more informed and discerning, products like those offered by Mimoh may pave the way for a new era in beauty that prioritizes health alongside aesthetics.