Exploring the Best Square and Rectangular Watches of 2025

In an era where round timepieces dominate the market, the emergence of square and rectangular watches offers a refreshing alternative for watch enthusiasts. This article highlights six standout models introduced in 2025, showcasing their unique designs and advanced functionalities.

Historically, square and rectangular watches have made significant impacts on the horological landscape. Iconic pieces such as the Cartier Tank and TAG Heuer Monaco have set benchmarks for style and craftsmanship, offering a stark contrast to the conventional round designs. As noted by Dr. Emily Roberts, Professor of Design at the Rhode Island School of Design, “The geometry of a watch case can profoundly influence its aesthetic appeal and wearability.” This observation underscores the importance of form in watchmaking.

The 2025 lineup features innovative designs that challenge the status quo. The Rado Anatom 2025, for example, combines high-tech ceramic with vibrant colors, resulting in a visually striking piece that measures 32.5mm in width and 46.3mm in length. Priced at EUR 3,750, it is equipped with the Rado calibre 766, an evolution of the ETA 2892, offering a 72-hour power reserve. According to a spokesperson from Rado, “The Anatom series is designed for those who appreciate boldness and individuality in their accessories.”

In contrast, TAG Heuer’s Monaco Chronograph X Gulf, launched in 2025, pays homage to its historical roots while integrating modern aesthetics. Its 39mm titanium case features a striking white dial adorned with the Gulf Oil blue-and-orange stripe, priced at CHF 9,500. This limited edition, with only 971 pieces available, exemplifies TAG Heuer’s commitment to blending tradition with contemporary design. As stated by Mr. Jean-Claude Biver, former CEO of TAG Heuer, “The Monaco is not just a watch; it's a statement of style and performance.”

Another remarkable entry is the Cartier Tank A Guichets, which epitomizes luxury with its yellow gold and platinum options. Measuring 24.8mm by 37.6mm, it retails between EUR 52,000 and EUR 60,000 depending on the material. The piece has a unique design that displays only the essential time functions, making it a favorite among collectors. As Dr. Michael Smith, an expert in luxury goods at the University of Pennsylvania, notes, “Cartier’s commitment to craftsmanship and innovation is evident in the Tank’s design, which remains timeless.”

Mido’s Multifort TV Big Date brings a retro vibe with a modern twist, featuring a black PVD-coated case and a price of EUR 1,350. This model reflects Mido’s heritage while offering a blend of functionality and style, appealing to a broad audience.

Yema’s Granvelle CMM.20, priced at EUR 1,990, showcases a unique cushion-shaped case, integrating a vintage aesthetic with contemporary technology. This watch emphasizes Yema’s innovative spirit, appealing to those who appreciate retro designs.

Finally, the Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds exemplifies elegance with its rose gold case and intricate craftsmanship. Priced at EUR 44,400, it features a reversible design, allowing wearers to showcase their personal style.

The significance of square and rectangular watches extends beyond aesthetics; they represent a shift in consumer preferences towards more unique and personal expressions of style. As the market continues to evolve, these models highlight the innovation and artistry present in contemporary watchmaking.

In conclusion, as watch enthusiasts seek distinctive pieces that deviate from the round norm, these six square and rectangular watches of 2025 stand out not only for their design but also for their craftsmanship and functionality. The future of timepieces lies in personalization, and these watches exemplify the diverse options available to consumers today.