G-DRAGON Unveils ‘ZO&FRIENDS’ Collaboration with LINE FRIENDS

In a significant move within the realm of entertainment and merchandise, global pop icon G-DRAGON has collaborated with LINE FRIENDS to launch a new brand line called ‘ZO&FRIENDS’. This initiative, which has been two years in the making, was officially announced on July 15, 2025, as part of G-DRAGON's expanding creative portfolio that encompasses music, fashion, and now character design.

The collaboration marks a notable intersection of celebrity influence and product development, showcasing G-DRAGON's deep involvement in the creative process. As the founder of the Galaxy Corporation, G-DRAGON has infused his artistic vision into the characters of ZO&FRIENDS, reflecting his personal experiences and artistic style. The primary character, ZOA, is inspired by G-DRAGON's pet cat, Princess Zoa, while her companion A&NE draws inspiration from the daisy flower, a motif significant to the artist.

According to G-DRAGON, ZOA embodies a unique blend of coolness and warmth, as she is depicted as a cloud-cat with colorful paw prints created by mischievous color drops, AKI and ZAKI. This whimsical narrative is designed to evoke feelings of healing and comfort, which G-DRAGON aims to convey through these characters. The name 'ZO&FRIENDS' cleverly plays on the Korean phrase for 'good friends', further emphasizing the bond between the characters.

The launch will include a pop-up store in Korea this summer, with plans for a phased global rollout. Products will range from plush toys to home goods and fashion items, appealing to a diverse audience. This marks an evolution in G-DRAGON's brand, as he continues to extend his influence beyond music into various creative domains.

Industry experts have noted that such collaborations are becoming increasingly common, as celebrities seek to diversify their brand portfolios. Dr. Emily Chen, a Marketing Professor at Stanford University, highlights the significance of celebrity collaborations in today's marketplace: “When icons like G-DRAGON partner with established brands like LINE FRIENDS, they not only enhance their personal brand but also tap into the vast, loyal customer base of these companies.”

The ZO&FRIENDS line will officially launch in the United States in September 2025. G-DRAGON, currently on his ÜBERMENSCH World Tour, is expected to leverage his global platform to promote the new brand effectively.

As fans await the release, LINE FRIENDS has promised to reveal further details on their website soon. This collaboration not only represents a creative endeavor for G-DRAGON but also underscores the growing trend of celebrity-branded products that resonate with consumers on a personal level, blending entertainment with everyday life.

In conclusion, the ZO&FRIENDS initiative exemplifies the potential for cross-industry collaborations to innovate product offerings and enhance brand presence. As G-DRAGON continues to expand his artistic boundaries, the impact of such partnerships will likely shape the future of celebrity branding in entertainment and retail.