G2A.COM Launches 'Watch and Save' Initiative to Empower Twitch Streamers

In July 2025, G2A.COM, the leading global marketplace for digital entertainment, announced the launch of its innovative 'Watch and Save' campaign aimed at supporting emerging Twitch streamers. This initiative, developed in partnership with Instreamly, offers viewers a unique opportunity to earn discounts on digital games and software by engaging with participating creators on the Twitch platform.

The 'Watch and Save' campaign incentivizes viewer engagement through a tiered discount system, rewarding users with up to 15% off based on their total watch time. Specifically, viewers can unlock discount codes in three levels—5%, 10%, and 15%—which are applicable on a wide array of products available at G2A.COM, including games, downloadable content (DLCs), software, and even mystery items.

Mona Kinal, Chief Marketing Officer at G2A.COM, stated, “This campaign is about more than just discounts. It’s about building a stronger connection between gamers and creators. We’re proud to support micro-streamers while giving viewers a fun, rewarding way to engage with the content they love.”

The campaign primarily targets the U.S. market, G2A.COM's largest consumer base, having averaged 150 to 200 microinfluencers participating in its initial phases. Approximately 500 streamers are anticipated to take part, with the initiative set to run from July through December 2025. Participants can easily join the campaign by logging into their Twitch accounts via the official landing page, where they can track their watch time and access earned discount codes.

The success of this campaign reflects G2A.COM's commitment to fostering a community that empowers smaller streamers while providing tangible rewards for viewer engagement. As the digital marketplace continues to grow, G2A.COM plans to replicate this model across European markets, further extending its reach and support for micro-content creators.

G2A.COM, recognized as the world's most trusted marketplace for digital entertainment, boasts over 35 million users across 180 countries who have purchased more than 135 million items. The platform offers a vast selection of over 90,000 digital products, including games, in-game items, gift cards, and subscriptions. It has also been acknowledged for its adherence to online security standards, having received the prestigious American CNP award for the Best Merchant Team of the Year in the areas of anti-fraud and cybersecurity.

As the 'Watch and Save' campaign progresses, stakeholders are optimistic about its potential to create a lasting impact on the Twitch streaming ecosystem, transforming viewer engagement into meaningful rewards for both creators and audiences alike.