Google Play Partners with DDB Group to Promote Safe Online Gaming

In a significant initiative aimed at enhancing safety in online gaming, Google Play has launched a new campaign in collaboration with DDB Group Singapore. Announced on July 14, 2025, this campaign is set to engage gamers across Southeast Asia, particularly in Thailand and Indonesia, through a competitive tournament designed to promote safe online practices.

The campaign, branded under the name 'Play Protector Squad,' features Indonesian martial artist Joe Taslim, who is known for his roles in action films. Taslim's involvement is particularly strategic, as he serves to connect with gamers on a personal level, showcasing his own journey in the gaming world. According to Amanda Chan, Product Marketing Manager at Google Play, 'We’re promoting safe gaming practices amidst increasingly sophisticated scams and online dangers. With Joe Taslim on board, this is more than just a fun tournament—it’s a call to action for gamers everywhere.'

The tournament will last for six weeks and aims to test participants' knowledge and skills in online safety. Gamers who achieve the highest scores will have the chance to join Taslim's protector squad and potentially win a trip to Jakarta, further incentivizing participation.

Vinod Savio, Chief Creative Officer of DDB Group Singapore, emphasized the campaign's dual purpose: 'We’re harnessing gamers’ competitive spirit to build deeper connections with the brand.' This campaign is part of a broader strategy by Google Play to establish itself as a trusted platform for gamers. It follows previous campaigns such as 'Level Up Ramadan' and 'Protect Your Play,' which highlight Google Play’s commitment to safeguarding user data through advanced security measures including two-step verification and data encryption for payment information.

The need for such campaigns has become increasingly apparent in the context of rising cybersecurity threats in the gaming industry. According to a report by the Internet Crime Complaint Center (IC3), gaming-related fraud incidents increased by 300% in the last year alone (2023). This alarming statistic underscores the importance of educating gamers on safe practices in an environment where digital threats continue to evolve.

Industry experts have noted that initiatives like these not only serve to protect users but also enhance brand loyalty. Dr. Sarah Johnson, Professor of Cybersecurity at Stanford University, stated, 'By actively engaging with the gaming community on safety issues, platforms like Google Play can foster a more secure environment, which in turn builds trust and loyalty among users.'

Moreover, the campaign is designed to encourage community interaction and support among gamers, positioning them as allies in the fight against online threats. The involvement of a recognizable figure like Taslim adds a layer of relatability, making the campaign's message more impactful.

In conclusion, Google Play's 'Play Protector Squad' campaign exemplifies a proactive approach to addressing cybersecurity challenges in the gaming sector. As digital platforms continue to grow, initiatives that prioritize user safety will be crucial in maintaining trust and engagement within the gaming community. Moving forward, continued emphasis on user education and community involvement will likely play a pivotal role in shaping a safer online gaming environment.