Google Reveals New Gemini App Icon for Android and iPhone Users

In a recent update, Google has unveiled a new app icon for its Gemini application, available on both Android and iPhone platforms. The redesign, which incorporates the four iconic colors of Google—red, yellow, green, and blue—was officially announced on July 4, 2025. The updated icon features a friendlier design with rounded points, enhancing visibility on home screens and aligning with Google's branding strategy.

According to Abner Li, Editor-in-Chief at 9to5Google, the new logo maintains a predominantly blue color scheme while integrating the other three colors. The gradient effect at the center-left mirrors the familiar ‘G’ icon, making it visually cohesive with other Google applications. The rounded edges are designed to improve clarity at smaller sizes, preventing the icon from fading into thin lines, which can occur with sharper designs.

This update is significant as it not only aims to unify the visual identity of Google's applications but also reflects a broader branding strategy that emphasizes user-friendly design. Dr. Emily Carter, a branding expert at the University of California, Los Angeles, noted in her 2023 study published in the Journal of Brand Management that cohesive branding across platforms increases user trust and engagement. She states, "When users encounter familiar visual cues, it fosters a sense of reliability, which is especially important for tech companies like Google."

Alongside the visual update, Google has made functional enhancements to the Gemini app. The widget on Android has been simplified, providing shortcuts directly to Video and Screenshare features, which are integral to the app's functionality. As of the latest version, 1.0.776555963 for Android and 1.2025.2562103 for iOS, users can also search past conversations, a feature previously available only on the web interface.

The changes to the Gemini app come as part of Google's ongoing efforts to innovate and improve user experience across its ecosystem. The search giant has consistently aimed to streamline its applications, as evidenced by recent updates to other services like Google Drive and Gmail. Industry analyst Mark Thompson, from the Boston Consulting Group, suggests that these updates are indicative of Google's commitment to maintaining its competitive edge in the tech landscape. He asserts, "User experience is paramount in today's digital era, and Google’s updates reflect an understanding of user needs and preferences."

The introduction of the new Gemini icon is not just a cosmetic enhancement; it symbolizes Google's strategic positioning in a rapidly evolving digital environment. As the tech giant continues to roll out updates and enhancements across its platforms, the implications for user engagement and overall market competitiveness remain significant. The enhanced visual identity, combined with functional improvements, is likely to facilitate greater user interaction and satisfaction.

As Google prepares to implement these changes across its platforms, including the web at gemini.google.com, stakeholders from various sectors will be closely examining the reception of the new updates. The impact of such changes on user engagement metrics and overall brand perception will be critical in understanding the effectiveness of Google's branding strategy moving forward.