Heung Min Son Joins Fortnite with Exclusive Skin and Cosmetics

In an exciting development for both esports enthusiasts and football fans, South Korean football star Heung Min Son has made his debut in Epic Games' widely popular battle royale game, Fortnite. Officially launched on June 21, 2025, Son's Icon Series skin is now available in the in-game Item Shop, further bridging the gap between traditional sports and the gaming industry.

Heung Min Son, who plays for Tottenham Hotspur in the English Premier League, is celebrated not only for his athletic prowess but also for his significant cultural influence, particularly in South Korea. According to Epic Games, the Heung Min Son skin can be purchased individually for 1,500 V-Bucks, or as part of the Forward Strike Bundle for 2,000 V-Bucks, which includes additional cosmetics such as the Forward Edge back bling and pickaxe, the Goal Getter wrap, and a signature ‘Camera’ emote inspired by Son’s goal celebrations.

The launch of Son's skin aligns with Epic Games’ strategy to tap into the growing popularity of esports in Asia, especially given Son's immense fan base. “We aim to engage players by bringing their sports idols into the game, and Heung Min Son is a perfect fit given his stature in football,” stated Lucas Wong, Head of Global Partnerships at Epic Games, in a press release dated June 20, 2025.

Available until June 27, 2025, the Heung Min Son skin and its associated cosmetics offer players a limited-time opportunity to enhance their gaming experience while celebrating football culture. This release coincides with a notable Street Fighter crossover in Fortnite, which has garnered mixed reactions from fans. Some players have expressed a preference for the Street Fighter cosmetics, suggesting that the dual releases have somewhat diluted interest in Son’s offerings.

In a unique regional promotion, players in South Korea accessing the game from PC Bang Cafes can unlock temporary exclusive cosmetics. However, these rewards are not permanently stored in user accounts and will only last for the duration of their PC Cafe session. “This initiative highlights our commitment to appealing to the Asian market, where gaming culture is deeply rooted,” remarked Ji-hoon Kim, Senior Marketing Manager at Epic Games Korea, during the launch event.

The introduction of Son's skin represents a significant crossover between sports and gaming, showcasing how the two industries can collaborate to engage fans. With esports rapidly becoming a global phenomenon, the blending of cultural icons from sports into gaming platforms illustrates the evolving landscape of entertainment. As the gaming community continues to expand, collaborations like these may set the stage for future partnerships that could redefine how fans interact with their favorite athletes.

In conclusion, Heung Min Son's entry into Fortnite exemplifies the growing synergy between the world of esports and traditional sports. With a week left to purchase the skin and the Forward Strike Bundle, fans are encouraged to claim their digital tribute to one of football's rising stars before it potentially vanishes from the in-game shop. As the esports scene continues to flourish, such collaborations are likely to become more commonplace, further solidifying the connection between gaming and sports.