Hisense Marks Milestone as Official Partner of FIFA Club World Cup 2025

QINGDAO, China, June 15, 2025 — Hisense, a prominent name in global consumer electronics and home appliances, proudly announces its partnership as the Official Partner of the FIFA Club World Cup 2025™, a significant milestone in its ongoing commitment to sports and entertainment. This collaboration reinforces the company's dedication to enhancing the viewing experience for sports fans around the world.

The FIFA Club World Cup, which will take place in various locations worldwide, serves as a platform that showcases the best teams from football federations across the globe. As an Official Sponsor of prestigious tournaments such as the FIFA World Cup™ in 2018 and 2022, as well as UEFA EURO 2016™, 2020™, and 2024™, Hisense has established a strong association with elite sporting events. According to Mr. Eric Wang, Global Marketing Vice President of Hisense, the company's mission is to 'enrich lives through innovative technology,' which aligns perfectly with the spirit of sportsmanship and connection that the FIFA Club World Cup embodies.

Hisense has also made substantial strides in the consumer electronics sector, particularly in the television market. A report by Omdia indicates that Hisense led the global market for TVs measuring 100 inches and above, achieving a remarkable 56.7% volume share in 2023, 2024, and early 2025. This dominance in the ultra-large screen market allows fans to enjoy a matchday experience that closely replicates the ambiance of a stadium. Mr. Wang stated, 'Every pass, goal, and celebration comes to life with immersive clarity, making fans feel part of the action.'

The company’s commitment to sports extends beyond football. Hisense has formed partnerships with various organizations across different sports, including the Paris Saint-Germain (PSG), National Basketball Association (NBA), National Rugby League (NRL), and Red Bull Racing in Formula 1. These collaborations not only bolster Hisense's brand visibility but also illustrate its strategy to connect with diverse audiences through shared passions.

Looking ahead, Hisense aims to further deepen its presence across multiple sports and entertainment platforms. According to Dr. Lisa Tan, an expert in marketing and sports sponsorship at the University of California, Los Angeles, 'Such partnerships not only enhance brand loyalty but also foster a community among fans. Hisense's approach signifies a strategic investment in long-term brand equity.'

The company has also been proactive in technological advancements. Hisense’s continuous innovation in display and audio technologies emphasizes its goal to inspire passion and unity among viewers globally. The recent launch of its new campaign, 'Own the Moment,' encapsulates this vision, encouraging fans to fully immerse themselves in the excitement of competition, regardless of their location.

In conclusion, Hisense's partnership with the FIFA Club World Cup 2025™ marks a significant chapter in the brand’s history, showcasing its commitment to innovation, sports, and global engagement. As the tournament unfolds, Hisense is poised to redefine the way fans experience sports, leveraging technology to create unforgettable moments that resonate across borders.

About Hisense: Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. It specializes in delivering high-quality multimedia products, home appliances, and IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments from 2022 to 2024 and No. 1 globally in the 100-inch and over TV segment as of early 2025.