Innovative Fridge Label Keeps Mayonnaise Cold During Summer Heat

In a groundbreaking collaboration, Groupe MAG, a leading player in the Quebec agri-food sector, has unveiled a revolutionary fridge label designed to keep mayonnaise jars cold even on the hottest summer days. Developed in partnership with the creative agency LG2, this innovative label utilizes silica aerogel—a highly effective insulator originally developed by NASA—to maintain the temperature of mayonnaise for an extended period, allowing consumers to enjoy their favorite condiment without the worry of spoilage.

The Fridge Label, which debuted on June 20, 2025, addresses a common concern among consumers: how to keep mayonnaise safe during outdoor gatherings such as barbecues and picnics. According to Hugo Magnan, president of Groupe MAG, "Groupe MAG has always stood out for its commitment to culinary innovation. We’re dedicated not only to consistently offering quality products but also to continually pushing ourselves to take it one step further. Making sure mayonnaise—a staple of summer meals—stays cold has always been a concern for anyone serving food under the sun."

The significance of this product cannot be understated. Mayonnaise is particularly susceptible to heat, which can lead to health risks if left unrefrigerated for too long. Luc Du Sault, partner and chief creative officer at LG2, emphasized the importance of this innovation, stating, "Mayonnaise is the condiment that’s most vulnerable to heat—leaving a jar of mayo out in the sun during a barbecue or picnic can lead to health concerns. MAG has come up with an innovative solution to keep mayo cold once it’s out of the fridge and eliminate stress. Lovers of this condiment will be delighted to leave their mayo outside with peace of mind."

The Fridge Label not only represents a significant advancement in food safety but also reflects a growing trend in the agri-food industry towards incorporating innovative materials into everyday products. According to a report by the Food and Agriculture Organization (FAO) published in April 2023, the demand for food safety innovations has surged, with consumers increasingly seeking solutions that enhance the quality and safety of food products.

Limited quantities of jars featuring the Fridge Label will be available for consumers, who can enter a competition hosted on Groupe MAG’s Facebook and Instagram pages from June 20 to July 3 for a chance to win one. This marketing strategy aims to create buzz around the product while also engaging with the brand's audience on social media platforms.

The implications of such innovations extend beyond mere convenience; they represent a shift in how companies approach product development in an increasingly competitive market. As the agri-food sector faces challenges related to climate change and evolving consumer preferences, incorporating advanced materials and technologies is likely to become a critical element of product strategy.

Looking ahead, the success of the Fridge Label could pave the way for other food products to adopt similar innovative packaging solutions. As the market for food safety continues to grow, it is expected that companies will invest more in research and development to create products that not only meet consumer demands but also ensure public health safety. With the summer season approaching, the introduction of the Fridge Label is a timely response to the needs of consumers who seek both convenience and safety in their culinary experiences.