Joe Taslim Champions Safe Gaming in 'Play Protector Squad' Campaign

In a significant initiative aimed at promoting safe gaming practices, Indonesian martial artist and actor Joe Taslim has become the face of the 'Play Protector Squad' campaign, launched by DDB Group Singapore in collaboration with Google Play. The campaign, which commenced in early July 2025, targets gamers in Thailand and Indonesia, addressing the growing prevalence of online scams and security risks.

The 'Play Protector Squad' campaign offers gamers an opportunity to participate in a high-stakes tournament designed to test their gaming skills while fostering essential online safety habits. Over a six-week period, participants will demonstrate their gaming prowess and knowledge of online safety through a series of challenges. Those who perform exceptionally will be selected to join Taslim’s protector squad, winning an all-expenses-paid trip to Jakarta, where they will engage with the star.

Joe Taslim, renowned for his roles in action films such as 'The Raid: Redemption' and 'Mortal Kombat,' reflects on his unique journey from martial artist to gamer. His involvement in this campaign highlights the dual focus on entertainment and education, emphasizing the importance of online safety in today’s digital landscape. According to Amanda Chan, Product Marketing Manager at Google Play, "We’re promoting safe gaming practices amidst increasingly sophisticated scams and online dangers. With Joe Taslim on board, this is more than just a fun tournament—it’s a call to action for gamers everywhere."

The campaign represents the third installment in a series of efforts aimed at positioning Google Play as the preferred platform for gamers in Southeast Asia. It emphasizes the platform's security features, including two-step verification and industry-standard data encryption for payment information. Vinod Savio, Chief Creative Officer of DDB Group Singapore, noted, "We’re harnessing gamers' competitive spirit to build deeper connections with the brand."

This initiative comes at a crucial time as online gaming experiences a surge in popularity across Southeast Asia, particularly among youth. According to a 2023 report by the International Data Corporation (IDC), mobile gaming in the region is projected to grow by over 15% annually, exacerbating the risks associated with online security. As a response, the 'Play Protector Squad' campaign not only seeks to engage gamers but also to instill a culture of awareness and caution when interacting in digital environments.

In addition to the tournament, the campaign includes teaser videos, influencer partnerships, and a dedicated website at goo.gle/protectorsquad, which aims to educate participants on safe gaming practices. By merging entertainment with education, the campaign hopes to create a safer gaming experience for all.

The implications of this campaign extend beyond mere competition; it represents a proactive approach to combating the rising tide of online threats facing gamers today. As the gaming community continues to expand, initiatives like the 'Play Protector Squad' are essential in fostering a safer digital ecosystem. Moving forward, the success of this campaign could set a precedent for similar initiatives globally, encouraging other platforms and stakeholders to prioritize online safety in the gaming industry.