LG's 2025 OLED and QNED TVs to Feature Bluetooth Auracast Support

In a significant advancement for audio technology in home entertainment, LG Electronics has announced that all its 2025 OLED and QNED television models will feature Bluetooth Auracast support. This innovative technology allows multiple users to connect their wireless headphones, earbuds, or hearing aids simultaneously, enabling a shared audio experience without disturbing others.

Bluetooth Auracast is an optional enhancement within the Bluetooth specification, designed to facilitate multiple audio connections from a single source. This feature addresses a common limitation of traditional wireless audio connections, which typically allow only one device to connect at a time. According to Mike Wheatley, a technology journalist at Tom’s Guide, "Auracast technology is particularly beneficial for shared living situations, enabling both individuals to enjoy a movie without disrupting each other."

The introduction of Auracast is especially beneficial for users with hearing aids. LG’s previous engagement with Starkey, a manufacturer of smart hearing aids, hinted at the company's awareness of the growing need for accessible audio solutions.

Currently, LG’s lineup includes the LG G5 and LG C5 OLED models, alongside the LCD model QNED85A, all set to include this feature. While LG did not formally announce Auracast's integration, the information was shared with industry insiders and reported by technology media outlets.

The adoption of Auracast has been gradual in the television market, with Samsung being among the first to incorporate this capability into its premium TV offerings two years ago. According to a report by FlatpanelsHD, while some manufacturers have embraced Auracast, others have hesitated, given that it is not a mandatory component of the Bluetooth standard.

The capacity for multiple connections with minimal latency positions Auracast as a notable improvement in user experience. It allows different users in a household to enjoy content simultaneously—especially useful for those who may have different viewing preferences or schedules. As the demand for shared audio experiences grows, LG’s move may set a precedent within the industry, prompting other manufacturers to follow suit.

In the context of the broader landscape, the integration of Auracast into LG's 2025 TVs reflects an ongoing trend towards enhanced personalization and accessibility in technology. As more consumers seek customizable experiences, the ability to connect multiple devices seamlessly will likely become a standard expectation in future home entertainment systems.

Looking ahead, the implications of Auracast's adoption extend beyond consumer convenience. The technology represents a shift towards inclusivity in audio consumption, potentially influencing how content is consumed in various settings, from family living rooms to public spaces. As LG and its competitors continue to innovate, the future of home entertainment may be marked by increasingly sophisticated audio solutions that cater to diverse needs and preferences.