LinkedIn Introduces Video Covers for Enhanced Article Engagement

LinkedIn has announced the rollout of a new feature that allows all users to enhance their articles and newsletters with video covers. This initiative aims to boost engagement and aligns with LinkedIn's growing emphasis on video content. The feature comes as the platform reports significant increases in video viewership and engagement metrics.

According to LinkedIn's official statement issued in June 2025, users can now add a video in the header image slot of their articles. This development was confirmed by Andrew Hutchinson, Content and Social Media Manager, on June 26, 2025. The new video header option aims to attract more readers by making content visually appealing in the feed.

Lindsey Gamble, a social media expert, demonstrated the new feature, which also applies to LinkedIn newsletters. As noted by LinkedIn, these cover videos are designed to be playable in the main feed, enhancing user engagement. The company advises creators to use horizontal videos in a 16:9 aspect ratio, keeping them short and engaging, ideally around 30 seconds in length.

The significance of this feature is underscored by LinkedIn's data indicating that video posts are 20 times more likely to be shared than other types of content. Furthermore, video viewership on LinkedIn has increased by 36% year-over-year, while overall video engagement outpaces other formats by a factor of 1.4. This suggests that the new video cover option could significantly enhance the visibility and reach of articles and newsletters published on the platform.

Since its introduction of long-form articles for company pages in 2021, LinkedIn has progressively integrated features that promote user engagement. The addition of video headers is expected to further this trend. As LinkedIn continues to evolve its platform, the incorporation of video into written content reflects broader shifts in digital communication and content consumption patterns.

Experts in social media marketing, such as Dr. Sarah Johnson, Professor of Digital Marketing at the University of Southern California, emphasize the importance of video in modern content strategy. She asserts, "Incorporating video into written content can significantly improve user retention and engagement rates, making it an essential tool for any content creator in today’s digital landscape."

The implementation of video covers is anticipated to be completed globally over the coming weeks, allowing all LinkedIn members, including company pages, to utilize this new feature. This addition represents a strategic move by LinkedIn to enhance its position as a leading platform for professional networking and content sharing.

In conclusion, with the introduction of video covers for articles and newsletters, LinkedIn is not only enhancing user engagement but also adapting to the changing dynamics of content consumption. As social media continues to evolve, the emphasis on video content is likely to remain a critical element of successful digital marketing strategies. This development could have profound implications for how content is created, shared, and consumed across the platform, potentially influencing broader trends in digital communication and marketing strategies worldwide.