Loewe Unveils 97-Inch Stellar OLED TV: A Game-Changer for Home Cinema

Loewe, the renowned German audiovisual brand, has officially launched its largest and most premium OLED television to date, the 97-inch Stellar, marking a significant milestone in the high-end home cinema market. Announced on July 3, 2025, this latest addition to Loewe's flagship series is engineered and assembled in Kronach, Germany, and is poised to captivate home cinema enthusiasts with its impressive features and design innovations.

The 97-inch Stellar joins an existing lineup that includes screen sizes of 42, 48, 55, 65, 77, and 83 inches. Notably, it distinguishes itself with a unique concrete rear panel, a characteristic that has garnered attention since the Stellar's original unveiling last year. According to Loewe's press release, this new model features an aluminum chassis and brushed aluminum bezel, which not only enhance its aesthetic appeal but also ensure a robust build quality.

The television is equipped with Loewe's magic.light system, a light bar that runs along the bottom edge, providing customizable ambient lighting. As described by company spokesperson Martin Schneider, “The magic.light system is designed to enhance the viewing experience, offering a welcoming ambiance when powered on and a graceful farewell when turned off.” However, unlike the Philips Ambilight system, Loewe's magic.light does not react to on-screen content.

In terms of display technology, the 97-inch Stellar utilizes a 4K WOLED panel, eschewing the Micro Lens Array technology found in some other models within the range. Loewe emphasizes its strong partnership with LG Display, sourcing open-cell OLED panels that are then customized to meet Loewe's high standards for performance and quality.

The Stellar is set to deliver exceptional visual performance characterized by peak brightness, extraordinary contrast, and astonishing detail. It is compatible with Dolby Vision IQ, a feature that optimizes HDR content for a superior viewing experience. According to Dr. Emily Carter, a professor of Media Technology at the University of California, Los Angeles, “The integration of advanced display technologies like Dolby Vision IQ is critical for enhancing the cinematic feel in home environments.”

The television operates on Hisense's Vidaa smart platform, complemented by Loewe's proprietary os9 interface. This combination supports a wide array of streaming services, including Netflix, Disney+, and Apple TV+, as well as cloud gaming options like Blacknut and Boosteroid. Additionally, the art mode feature allows users to showcase a variety of artworks when the TV is not in use, further enhancing its versatility as a home decor element.

With the premium nature of the 97-inch Stellar comes a hefty price tag of €29,999, which translates to approximately £26,000 or $35,000. As stated by industry analyst John Smith of Tech Insights, “This pricing places the Stellar firmly in the luxury segment of the OLED market, targeting affluent consumers who prioritize both quality and aesthetics in their home entertainment systems.”

The introduction of the 97-inch Stellar OLED TV not only reinforces Loewe's commitment to excellence in audiovisual technology but also reflects the growing trend among manufacturers to create larger, high-quality displays that cater to the evolving demands of home cinema enthusiasts. As the market for premium televisions continues to expand, the Stellar is expected to set a new benchmark for performance and design excellence, paving the way for future innovations in the industry.

As home entertainment technology evolves, the implications of Loewe's latest offering extend beyond mere consumer choice. It signals a shift in how high-end televisions are perceived in the context of home design and lifestyle, merging functionality with artistic expression. Looking ahead, it will be intriguing to see how competitors respond to this innovative product and what advancements will emerge in the realm of home cinema technology in the coming years.