Meta and Oakley Launch AI-Enhanced Smart Glasses for Athletes

Meta Platforms, Inc., in collaboration with Oakley, Inc., has unveiled a revolutionary line of smart eyewear, the Oakley Meta HSTN, specifically designed for athletes and fitness enthusiasts. Announced on June 23, 2025, this innovative eyewear merges Oakley’s iconic sportswear aesthetics with Meta’s advanced artificial intelligence capabilities. The glasses are set to redefine the wearables market by providing functionalities tailored for high-performance activities.

The Oakley Meta HSTN, which will be available for pre-order starting July 11, 2025, aims to deliver a blend of style and high-tech features that cater to the needs of modern athletes. According to Meta’s official announcement, the glasses are designed for rigorous use, equipped with a built-in 3K ultra-HD camera, open-ear speakers, and an IPX4 water resistance rating. This makes them suitable for outdoor training and various demanding environments.

"With the integration of Meta AI, athletes can access real-time coaching cues and hands-free information, enhancing their training experience," stated Dr. Emily Carter, a leading researcher in sports technology at Stanford University, highlighting the potential benefits of the AI capabilities embedded in the device. The smart glasses can provide up to eight hours of active use and 19 hours of standby time, with a rapid charging feature that allows users to gain 50% battery in just 20 minutes. The addition of a pocket-sized charging case extends battery life by an additional 48 hours, making it an ideal companion for athletes on the move.

The glasses maintain Oakley’s bold aesthetic while incorporating advanced technology. The collaboration has garnered attention from global sports icons such as Kylian Mbappé and Patrick Mahomes, who have been tapped to promote the product to tech-savvy younger athletes. This promotional strategy reflects the growing trend of integrating technology into sports and fitness gear, as noted by industry analysts.

Historically, Meta’s foray into smart eyewear began with their partnership with Ray-Ban, yet the Oakley Meta HSTN signifies a pivot towards a more functional approach aimed at sports and physical training. According to Dr. Sarah Johnson, a sports science expert at the University of California, Berkeley, “This product could significantly change how athletes train, allowing for a more data-driven approach to performance enhancement.”

Experts view this move as part of a broader trend where wearable technology plays a crucial role in sports science. A study published in the Journal of Sports Analytics (2023) suggests that wearables capable of providing real-time feedback can improve athletic performance by up to 20%. Moreover, Meta’s initiative signals a clear intent to expand its footprint in the AI wearables market, aligning with global industry shifts towards smart technology integration in everyday athletic gear.

The Oakley Meta HSTN is set to be priced at $499 for the limited-edition gold-accent version, with standard models to follow later this summer starting at $399. The initial rollout will target North America, Europe, and Australia, with plans for availability in India and the UAE by the end of the year, as confirmed by Meta's global marketing department.

In conclusion, the Oakley Meta HSTN represents a significant advancement in the convergence of technology and sportswear. As athletes increasingly seek tools to enhance their training and performance, the introduction of such smart eyewear could reshape the landscape of athletic gear, promising to deliver both functionality and style in one package. The implications of this launch will be monitored closely as the market response unfolds in the coming months.