OPPO and Hasselblad Renew Partnership to Revolutionize Mobile Photography

In a significant development for the smartphone industry, OPPO has announced the extension of its partnership with renowned camera manufacturer Hasselblad to co-develop next-generation mobile imaging systems. This collaboration, which has been ongoing for four years, is aimed at enhancing mobile photography capabilities and establishing new standards for image quality in smartphones.

The announcement, made on [Insert Date], underscores the commitment of both companies to innovate and push the boundaries of mobile photography technology. Pete Lau, Chief Product Officer at OPPO, emphasized the shared vision of the two companies, stating, "The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience."

Since the inception of their partnership, OPPO and Hasselblad have focused on integrating professional camera features into OPPO's flagship mobile devices. Key technical achievements include the adaptation of the Hasselblad Natural Colour Solution and the introduction of Hasselblad Portrait Mode, which mimics the bokeh effect characteristic of traditional Hasselblad cameras. Additionally, the collaboration has led to the development of Master Mode for improved color accuracy, drawing insights from the Hasselblad X2D camera’s color science.

Hasselblad XPAN Mode, another innovation from this partnership, allows users to capture images in a wide aspect ratio reminiscent of the iconic XPAN camera, showcasing the integration of Hasselblad's visual aesthetics with OPPO's advanced imaging technology.

The renewed partnership aims to set a new benchmark in mobile imaging, with specific details about the new system yet to be disclosed. OPPO's history in mobile imaging dates back 17 years, marked by pioneering advancements such as the launch of the world's first stacked CMOS sensor with the OPPO Find 5 in 2012. Over the years, OPPO has consistently introduced innovations, including pixel binning technology and advanced telephoto capabilities, culminating in its latest flagship device, the Find X8 Ultra.

The Find X8 Ultra boasts a Penta Camera System, featuring a True Chroma Camera for enhanced color accuracy and an AI Bokeh Engine for superior portrait photography. This model also includes the updated Master Mode, enabling high-resolution image capture at 50MP JPEG Max and 16-bit 50MP RAW Max files.

In conjunction with the partnership announcement, OPPO launched the OPPO Photography Awards 2025, themed 'Super Every Moment', with a prize pool exceeding USD $100,000. This global contest invites submissions from OPPO device users until November 20, 2025, further promoting creativity and engagement within the mobile photography community.

As OPPO and Hasselblad continue to collaborate closely, the future of mobile photography appears promising, with expectations for groundbreaking advancements that will elevate user experiences and redefine standards in the industry. Experts predict that this partnership could significantly influence the smartphone imaging landscape, making professional-level photography accessible to a broader audience while fostering innovation across the sector.

In conclusion, the extension of OPPO and Hasselblad's partnership represents a pivotal moment in mobile imaging technology, with potential implications for both companies and the wider industry. As they work to introduce next-generation imaging systems, stakeholders will be keenly watching to see how these developments unfold and reshape the future of mobile photography.