OPPO Unveils Reno14 Series with Advanced AI Services on July 29

SHENZHEN, CHINA - On July 29, 2025, OPPO launched its latest smartphone, the Reno14 Series, which incorporates state-of-the-art AI imaging capabilities and a modern design. This release is notable not only for its hardware advancements but also for the introduction of an upgraded after-sales service system powered by OPPO's proprietary AndesGPT large language model. This innovation marks OPPO as the first smartphone manufacturer to fully integrate artificial intelligence into its customer service operations.
The new system aims to enhance the user experience by providing high-quality, personalized support that adapts to the diverse needs of its customers. According to Samuel Fang, Head of Global After-Sales Services at OPPO, "AI is not only a catalyst for enhancing our technology products; it is also a core driver of our service model innovation." Fang emphasized that the company's focus has shifted from reactive service responses to proactive engagement, allowing for a more efficient and thoughtful customer service experience.
Since 2021, OPPO has invested significantly in AI capabilities, establishing a dedicated team of over 100 AI service professionals. The new intelligent service system combines semantic understanding with generative AI, enabling multilingual interactions across various scenarios. This system is designed to interpret user intent accurately, allowing it to provide tailored solutions that enhance the overall customer service experience. The implementation of this system allows OPPO to support user inquiries in 13 different languages and across 20 countries and regions.
In addition to multilingual support, the intelligent service system incorporates AI-driven WhatsApp services across 13 markets. The company has reported that over 60% of OPPO users can now resolve issues through AI, with plans to expand this capability to 21 markets by the end of 2025. This expansion includes integration with platforms such as Facebook and Line, aiming to further localize services and improve accessibility.
The intelligent service framework encompasses the entire customer journey, utilizing a closed-loop service architecture developed by OPPO. This architecture includes AI semantic recognition, intelligent routing, and a dynamic knowledge base that facilitates rapid query resolution. OPPO's model allows for a near-instantaneous response to customer inquiries, significantly improving service efficiency. Furthermore, the system's AI translation tool ensures accurate understanding in multiple languages, thus enhancing communication.
The rollout of the intelligent service system adheres to stringent privacy and data security standards. OPPO has integrated this system across its ecosystem, allowing users consistent access to services across devices and platforms. The system is designed to seamlessly switch to human operators when necessary, maintaining a personal touch in customer interactions. The AI assistants also support human agents by predicting faults and providing scripted responses, which has resulted in a 40% reduction in operator workload.
To maintain adaptability, OPPO has established localized AI operations roles in key markets. These teams are tasked with building regional knowledge bases and optimizing the AI models through user feedback. Looking ahead, OPPO plans to extend these intelligent services beyond online channels to offline touchpoints, with future applications involving advanced systems for email responses and intelligent queuing.
As the technological landscape evolves, OPPO's commitment to AI-powered products and services not only enhances user convenience but also redefines the relationship between brands and customers. This strategic integration of AI in customer service sets a new benchmark for the industry, promoting efficiency while preserving the human touch in interactions. This dual focus not only positions OPPO as a leader in the smartphone market but also signals a significant shift in how technology can enhance customer engagement.
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