PepsiCo and Samii Ryan Launch Limited-Edition Pepsi Wild Cherry Capsule

LOS ANGELES, July 11, 2025 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) has announced a unique collaboration with the acclaimed streetwear brand Samii Ryan, unveiling a limited-edition capsule collection that combines rodeo-inspired fashion with the iconic flavors of Pepsi Wild Cherry. The collection, set to drop online on July 11, 2025, aims to evoke the spirit of summer and self-expression through its vibrant designs and nostalgic appeal.

The Pepsi x Samii Ryan collaboration features a selection of vintage-inspired apparel, including denim jackets, graphic tees, and cozy sweatpants, all adorned in cherry red hues and retro Pepsi branding. Samii Ryan, the founder and creative force behind the brand, emphasized the emotional connection associated with Pepsi, stating, "Pepsi is iconic—it's more than a drink, it's a feeling. Just like our brand, it's about joy, energy, and showing up exactly as you are. We're thrilled to top this summer with a rodeo-inspired, wild cherry twist."

The capsule collection will be available exclusively on [www.SamiiRyan.com](http://www.samiiRyan.com) and select specialty retailers. This partnership is facilitated by Joester Loria Group, which represents PepsiCo, and Blitz Licensing, representing Samii Ryan.

Founded by entrepreneur Samii Ryan, the brand is noted for its joyful and nostalgic fashion, often inspired by themes of femininity and pop culture. Since its inception, Samii Ryan has gained popularity for its unique collaborations that resonate with a youthful audience seeking authenticity and happiness in their apparel choices.

PepsiCo continues to innovate within the beverage industry, with products enjoyed by consumers over a billion times daily across more than 200 countries. The company remains committed to blending culture and refreshment through creative partnerships, such as this one with Samii Ryan, that reflect contemporary trends and consumer preferences.

As this limited-edition collection launches, industry experts suggest it may signal a growing trend in the beverage and fashion industries, where brands increasingly collaborate to create unique consumer experiences that transcend traditional product offerings. According to Dr. Emily Thompson, a fashion marketing expert at the Fashion Institute of Technology, "Collaborations like this one demonstrate the potential for cross-industry partnerships to engage consumers in new and exciting ways, particularly among younger demographics that value both style and brand authenticity."

The Pepsi x Samii Ryan collection is poised to attract attention not only for its eye-catching designs but also for its strategic alignment with current fashion trends that favor nostalgic and expressive styles. As consumers seek to express individuality through their clothing choices, this collaboration may well resonate with those looking to blend personal style with their favorite beverage brand’s iconic imagery.

In conclusion, the launch of the Pepsi Wild Cherry capsule collection epitomizes the intersection of cultural trends and consumer engagement strategies, highlighting PepsiCo's innovative approach to brand collaboration in an ever-evolving market landscape. As the summer season approaches, this partnership may contribute significantly to both brands' visibility and market share within their respective industries.