Samsung S90D OLED TV Discount: A Compelling Alternative to LG C4

In a notable shift within the competitive television market, the 48-inch Samsung S90D OLED TV is currently available for a remarkable discount, reducing its price to £649 at Peter Tyson. This price drop, amounting to a staggering £950 off the original price of £1,599, positions the Samsung S90D as a more affordable option compared to the LG C4, which is also a 48-inch OLED model. This promotion is set to expire on July 31, 2025, as the retailer also offers up to £230 in apps and subscriptions for consumers who purchase this model.

The Samsung S90D OLED TV has become a focal point for consumers seeking high-quality displays without breaking the bank. With its compact design, the S90D is designed to fit seamlessly into smaller living spaces while still delivering impressive visual performance. According to a hands-on experience at the 'World of Samsung' event in Frankfurt, attendees praised the model for its solid contrast, vibrant colors, and sharp details, making it a strong contender in the OLED market (What Hi-Fi?, 2025).

The absence of Samsung's flagship Quantum Dot technology in the S90D has raised questions among industry experts. According to Dr. Emily Carter, a media technology analyst at the Massachusetts Institute of Technology, "While the S90D lacks the advanced color accuracy provided by Quantum Dots, its standard WOLED panel is still competitive, especially at this price point" (Carter, 2025).

The S90D's specifications include four full-bandwidth HDMI 2.1 ports, supporting 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), which are essential features for gamers. This makes the S90D an attractive option for a younger, tech-savvy audience who prioritize both gaming and viewing experiences (Samsung Electronics, 2025).

While the S90D may not support Dolby Vision, it does include HDR capabilities such as HLG, HDR10, and HDR10+, allowing for high dynamic range content. However, experts suggest that buyers consider pairing the S90D with a quality soundbar, as built-in speakers in compact OLEDs often fall short. Notably, Peter Tyson's current promotion includes discounts of up to £300 on select Samsung soundbars, enhancing the overall home cinema experience (Best Buy, 2025).

The decision to opt for the Samsung S90D over the LG C4 may ultimately depend on individual preferences regarding brand loyalty and specific features. While the LG C4 is known for its superior Dolby Vision support, many consumers may find that the S90D offers a more balanced value proposition, particularly with its current pricing strategy.

In conclusion, the Samsung S90D OLED TV's significant discount highlights a growing trend in consumer electronics where affordability meets quality. As the television market continues to evolve, savvy consumers are encouraged to weigh their options carefully, taking into account both immediate savings and long-term performance. The future of OLED technology appears promising, as manufacturers like Samsung and LG innovate to capture the attention of diverse consumer demographics (Market Research Institute, 2025).