Samsung S95F OLED TV Review: Spectacular Visuals with AI Limitations

Samsung's latest flagship OLED television, the S95F OLED TV, has been subjected to rigorous testing over a two-week period to evaluate its performance, particularly its picture quality and new AI features. This television aims to redefine the home viewing experience with its advanced panel technology and software enhancements, but it also brings some challenges that potential buyers should consider.

Launched in July 2025, the Samsung S95F OLED TV is available in sizes ranging from 55 to 83 inches and boasts a 4K resolution and a refresh rate of 120Hz, which can extend to 165Hz for PC use. The TV is powered by Samsung’s Tizen operating system, which integrates several features designed to enhance user experience, including Samsung Vision AI, a new AI-based software aimed at improving viewer interaction.

In terms of design, the S95F features Samsung’s innovative One Connect Box system that separates the TV’s processing unit from the display, allowing for a cleaner installation and reduced cable clutter. “This change significantly enhances the flexibility of how the TV can be set up in various environments,” said Rebecca Isaacs, Tech & Electronics Editor at Forbes.

Upon testing, the S95F delivered vibrant colors and impressive contrast levels, which are critical for an immersive viewing experience. For example, scenes from the action film *Mad Max: Fury Road* showcased the TV's ability to render colors vividly, particularly in complex sequences involving contrasting hues. Isaacs noted, “The cloud of red smoke from the film appeared almost velvety, a detail few televisions manage to replicate effectively.” This level of detail was also evident in *House of the Dragon*, where the TV excelled in depicting intricate colors and textures.

However, the television’s new AI features, while promising, fell short in practical application. The Vision AI software includes functionalities like Live Translate and Click to Search, which are intended to enhance the viewing experience. Unfortunately, the Live Translate feature only operates with live broadcasts and requires captions, limiting its usability across popular streaming services. “While the groundwork for AI integration is commendable, the current implementation lacks the robustness expected from a flagship model,” added Isaacs.

The Click to Search feature, which aims to provide information about actors and content on-screen, was also criticized for its limited effectiveness. Isaacs remarked, “It feels too constrained by its design and does not deliver the comprehensive support one would hope for.” This shortcoming is particularly notable given the growing trend of streaming services overtaking traditional TV as the primary viewing platform, according to a Nielsen report from May 2025.

Despite these challenges, the Samsung S95F OLED TV remains a top contender for consumers seeking high-quality visuals. Its pricing reflects its premium status, but the investment may be warranted for those prioritizing picture quality over AI functionality. “For those not relying on the AI features, the S95F offers an unrivaled viewing experience, making it one of the best TVs of the year,” concluded Isaacs.

In summary, while Samsung has made significant strides in OLED technology with the S95F, the limitations of its AI features warrant consideration for potential buyers. The television stands out for its extraordinary display capabilities, but it remains to be seen how Samsung will enhance its AI functionalities in future iterations.