TCL Electronics Maintains Global TV Shipment Leadership in 1H 2025

In a recent announcement, TCL Electronics Holdings Limited (stock code: 01070.HK) reported a significant achievement in its global TV shipment rankings for the first half of 2025. The company has maintained its position as one of the top two brands in the market, with total shipments reaching 13.46 million units, marking a year-on-year increase of 7.6%. This growth is largely attributed to TCL's strategic focus on mid-to-high-end and large-screen televisions, which aligns with global consumer trends towards larger display sizes. Notably, shipments of TCL’s Mini LED TVs surged dramatically, achieving a remarkable year-on-year growth of 176.1%, further solidifying TCL's leading position in this segment.
The increase in shipments was largely driven by TCL's commitment to enhancing its product portfolio and branding strategies. According to the company’s press release dated July 22, 2025, the global shipment of 65-inch and above TVs increased by 29.7%, with a corresponding increase in their share of total shipments from 23.6% to 28.4%. Moreover, the growth in the larger 75-inch and above category was equally impressive, with a 29.7% increase, leading to a rise in its shipment proportion to 14.2%.
TCL’s continued investment in innovative display technologies has also played a pivotal role in its success. This includes the launch of the industry’s first fourth-generation LED TV, designed to provide an immersive viewing experience with its ZeroBorder and 100% screen display features. According to Dr. Lisa Chen, a technology analyst at the University of Science and Technology, “TCL’s advancements in display technology are setting new benchmarks in the industry, particularly in the competitive large-screen market.”
Geographically, TCL saw varied performance across different markets. In North America, despite an overall decline of 7.3% in shipments, the company reported significant growth in its larger TV segments, with shipments of 65-inch and above TVs increasing by 60.5%. Notably, Mini LED shipments in this region skyrocketed by 349.6% year-on-year. This reflects TCL's strategic focus on adapting its offerings to meet regional demands and preferences.
In the European market, TCL's efforts to optimize its channel networks resulted in a 13.3% increase in TV shipments. The company ranked within the top two in retail sales volumes in countries such as France and Poland, while consistently being among the top three in Sweden and Spain.
This strategic positioning has allowed TCL to gain significant market share in emerging markets, including the Asia-Pacific region, where shipments grew by 17.9%. The company ranked first in several countries, including the Philippines and Australia, showcasing its robust international presence.
Looking ahead, TCL Electronics plans to maintain its focus on the mid-to-high-end market segment, driven by technological advancements and a refined product mix. The company's strategy emphasizes brand value and global efficiency, as articulated by CEO Li Dongsheng, who stated, "We aim to leverage our technological innovations to enhance consumer experiences and solidify our position as a global industry leader."
As TCL continues to adapt to changing consumer preferences and technological advancements, its focus on large-screen and high-end televisions is expected to drive further growth in the coming years. Industry analysts predict that TCL's commitment to innovation and strategic marketing will likely keep it at the forefront of the global television market, especially as consumer demand for larger and more advanced display technologies continues to rise.
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