TCL Electronics Maintains Global TV Shipment Leadership in H1 2025

HONG KONG, July 22, 2025 /PRNewswire/ -- TCL Electronics Holdings Limited ("TCL Electronics" or the "Company", 01070.HK) has announced its global television shipment data for the first half of 2025, confirming its position as one of the world's top two television brands. The company reported a total shipment of 13.46 million sets, marking a year-on-year increase of 7.6%. This growth is attributed to the successful implementation of TCL's "mid-to-high-end and large-screen" strategy, alongside the enhancement of its global brand influence.

TCL's Mini LED television shipments experienced a remarkable surge of 176.1% year-on-year, solidifying its position as the global leader in this category. The company's focus on large-screen televisions has not gone unnoticed; shipments of 65-inch models grew by 29.7%, increasing their market share to 28.4%. Similarly, shipments of 75-inch and larger models also saw a significant rise of 29.7%.

In an era where consumer preferences are shifting towards larger displays, TCL Electronics has adapted its product portfolio to meet these demands. The average screen size of their televisions shipped globally increased by 1.5 inches to 53.4 inches. Moreover, TCL introduced the industry's first fourth-generation LED TV, which boasts an innovative design that maximizes screen display, providing an immersive experience for users.

The international market has been particularly fruitful for TCL. The company reported an 8.7% increase in television shipments in this sector, driven by substantial growth in large-screen models. Notably, shipments of 65-inch and above televisions grew by 47.3%, while 75-inch models surged by 57.9%. This growth trajectory is supported by TCL's aggressive marketing strategies, which leverage high-visibility platforms such as international sporting events and exhibitions.

Regionally, the European market saw a 13.3% increase in TCL television shipments, with significant sales growth in large-sized products. The company's Mini LED televisions saw a staggering 91.0% rise in shipments within Europe. In emerging markets, TCL's refined marketing strategies have resulted in a 17.9% increase in television shipments, with the Philippines, Australia, and Argentina reporting the highest retail sales for TCL TVs.

Despite facing a decline of 7.3% in overall television shipments in North America, TCL has made strides in enhancing its product mix. The company reported a 60.5% increase in shipments of 65-inch and larger televisions in this region, reflecting a successful pivot towards higher-end market segments.

In China, TCL has reinforced its commitment to mid-to-high-end products, achieving a 3.5% increase in television shipments domestically. The dual-brand strategy of "TCL + Falcon" has played a pivotal role in elevating brand perception and driving sales.

Moving forward, TCL Electronics aims to sustain its momentum by focusing on brand value, global efficiency, and technological innovation. The company is dedicated to refining its product offerings and expanding its regional strategies to enhance its competitiveness in the global market.

As the television industry continues to evolve, TCL's robust performance in the first half of 2025 reflects its strategic foresight and adaptability in meeting consumer demands for larger, high-quality TV displays. With the ongoing emphasis on innovation and brand elevation, TCL is poised to maintain its influential position in the competitive global television market.