Viltrox Enhances Cinematography with New Epic Anamorphic and Luna Zoom Lenses

Viltrox, a prominent player in the cinematography equipment sector, has unveiled its latest advancements in lens technology, introducing the Epic Anamorphic Prime Series and the Luna Zoom Series. This new product line features a range of focal lengths aimed at enhancing visual storytelling in film and video production. The announcement was made on June 11, 2025, and highlights significant technical improvements designed to meet the evolving needs of filmmakers.

The Epic Anamorphic Prime Series now includes 65mm and 135mm focal lengths, offering a 1.33x squeeze that achieves a cinematic 2.35:1 aspect ratio when used with standard 16:9 sensors. These lenses incorporate advanced distortion-control technologies that mitigate common anamorphic issues such as facial widening, while preserving the distinctive oval bokeh and unique color rendering characteristics that are hallmarks of anamorphic cinematography. Furthermore, the lenses are equipped with advanced nano-coatings to enhance durability and smudge resistance.

According to Dr. Emily Carter, Director of the Center for Visual Arts at the University of Southern California, "The introduction of these lenses is a significant step forward in the realm of cinematography. With the ability to control distortion and enhance image quality, Viltrox is setting a new standard for filmmakers seeking high-quality imagery."

The new 65mm T2.8 Macro lens offers a 1:4 magnification ratio, making it suitable for close-up shots, while the 135mm T2.4 telephoto lens provides filmmakers with options for capturing distant subjects without sacrificing image quality. Pricing for these anamorphic primes ranges from $3,299 to $4,299, with the 65mm Macro and 135mm telephoto both listed at $4,299 each.

In addition to the Epic Anamorphic Prime Series, Viltrox has launched the Luna 10x Large-Format Zoom Series. This series features two models: a 30-300mm T4 PL-mount lens and a 42-420mm T5.6 LPL-mount lens. These lenses come equipped with stainless-steel mounts and an integrated magnetic-attachment filter system, which enhances user convenience. The Luna Zoom Series is currently available for pre-order and is expected to ship later this year, with pricing dependent on specific configurations.

Industry leaders have expressed enthusiasm for Viltrox's latest offerings. Jack Thompson, Chief Technology Officer at a leading production company, remarked, "The versatility and quality of Viltrox's new lenses will undoubtedly empower filmmakers to push the boundaries of their creative visions. The combination of quality and affordability is a game changer in the industry."

The American Society of Cinematographers (ASC) has also recognized the importance of these advancements. According to ASC President, Kira Davis, "Viltrox's commitment to innovation in lens technology will play a crucial role in shaping the future of cinematography. As filmmakers continue to explore new narratives and styles, having access to high-quality tools is essential."

As the demand for high-quality cinematographic equipment continues to rise, Viltrox's new lenses are poised to make a significant impact on both independent and mainstream filmmaking. With their advanced features and competitive pricing, these products are expected to attract a wide range of professionals in the industry.

Viltrox's continued focus on innovation and quality positions the company well in the highly competitive cinematography market. As filmmakers adapt to new technologies and storytelling techniques, the role of advanced lens systems like those offered by Viltrox will be crucial in shaping the visual landscape of film and video production in the coming years.