Warren Alfie Baker Launches Stylish Menswear Collection with Percival

In a significant collaboration within the fashion industry, renowned stylist Warren Alfie Baker has partnered with the British menswear brand Percival to unveil a collection inspired by the sartorial elegance of the 1970s. Baker, who has garnered acclaim for dressing A-list celebrities such as Glen Powell and Andrew Garfield, aims to bring Hollywood's classic aesthetic to contemporary menswear. The collection was officially launched on July 16, 2025, and features a range of essential pieces designed for both red carpet events and everyday wear.

This collaboration reflects a growing trend in the fashion industry where stylists transition into design roles, leveraging their intimate knowledge of celebrity style and consumer preferences. Baker's collection consists of just over a dozen meticulously curated pieces, emphasizing quality over quantity. Prices range from $82 for a cream ribbed tee to $745 for a suede jacket, allowing consumers to invest in timeless fashion staples. "I really wanted to create a cohesive collection that would make any person feel a part of that era and movement," Baker stated, highlighting his intent to evoke the spirit of 70s fashion icons like Harrison Ford, Denzel Washington, and Patrick Swayze.

The collection includes versatile items such as pleated trousers, tailored blazers, and fitted tops, designed to mix and match effortlessly. The choice of materials emphasizes comfort without sacrificing style, a combination that Baker believes is essential for the modern man. Percival, known for its commitment to quality and craftsmanship, offers an ideal platform for Baker's vision, aligning with their ethos of creating stylish yet functional menswear.

Warren Alfie Baker's foray into menswear design is not without precedent. In recent years, several stylists have successfully launched their own clothing lines, tapping into the lucrative market of celebrity-inspired fashion. Baker's previous collaborations include designing footwear for Scarosso and creating accessories for The Tie Bar, but this partnership with Percival is notably his first full clothing line, allowing customers to curate a complete look.

As Baker steps into this new role, the implications for his career and the broader fashion industry are substantial. His influence as a stylist has already shaped how men approach fashion, and this collection may further redefine expectations for menswear. The collaboration not only caters to consumers seeking stylish attire but also sets a precedent for future stylist-brand partnerships in the fashion industry.

In conclusion, the Warren Alfie Baker x Percival collection represents a fusion of Hollywood glamour and contemporary menswear, appealing to a demographic eager for stylish yet practical options. As the fashion landscape continues to evolve, this collaboration underscores the potential for stylists to make significant contributions to the industry as designers. The collection is now available for purchase on Percival's website, making it accessible for those wishing to embrace the timeless elegance of 70s-inspired fashion.