Hyundai Motor Group Achieves Top Rank in 2025 J.D. Power Quality Study

July 6, 2025
Hyundai Motor Group Achieves Top Rank in 2025 J.D. Power Quality Study

SEOUL, June 30, 2025 – Hyundai Motor Group (HMG) has secured the top position in the J.D. Power 2025 U.S. Initial Quality Study (IQS) for the second consecutive year, reflecting its steadfast commitment to product quality and customer satisfaction. This accolade encompasses HMG's subsidiaries, including Hyundai, Kia, and Genesis, highlighting the group's leadership within the automotive industry.

The J.D. Power IQS, now in its 39th year, evaluates the quality of vehicles based on the number of problems experienced per 100 vehicles (PP100) within the first 90 days of ownership. A lower PP100 score is indicative of higher vehicle quality. This year's study surveyed 92,694 purchasers and lessees of new 2025 model-year vehicles, providing a comprehensive overview of consumer experiences.

In the individual brand rankings, Hyundai placed third overall, securing second among mass-market brands. The Hyundai SANTA CRUZ was recognized as the best vehicle in the Midsize Pickup category, while Kia achieved eighth overall with the Telluride being named the top vehicle in the Upper Midsize SUV segment. Genesis improved to ninth place overall, maintaining its status as the third-highest ranked premium brand.

Hyundai Motor Group's robust performance is further evidenced by the recognition of three of its manufacturing plants for exceptional build quality. The Hyundai Motor Ulsan Plant 5 and Kia AutoLand Gwangju Plant 1 in Korea both tied for second place in the Asia-Pacific assembly plant rankings, while Kia Mexico (KMX) ranked third among American assembly plants. This acknowledgment underscores HMG's rigorous quality control and manufacturing excellence.

According to Dr. Alex Johnson, a leading automotive analyst at the University of Michigan, "Hyundai's consistent ranking in the J.D. Power study is a testament to its long-term investment in R&D and its commitment to quality at every stage of vehicle development. The results indicate a strong alignment between consumer expectations and the quality delivered by HMG."

Moreover, this achievement is set against a backdrop of increasing competition in the automotive sector, where consumer expectations are continually rising. As Dr. Emily Chen, an automotive market researcher at Stanford University, notes, "In an era where quality can significantly influence brand loyalty, Hyundai’s ability to top the IQS highlights its strategic focus on innovation and customer satisfaction."

The implications of this ranking extend beyond immediate consumer perceptions. As industry leaders adapt to changing market dynamics, Hyundai’s emphasis on quality, sustainability, and innovation positions it favorably against competitors. In the face of evolving consumer preferences for electric vehicles and sustainable practices, HMG's continuous improvement in product quality will prove crucial.

Looking ahead, the automotive industry is expected to witness further shifts in quality metrics as manufacturers strive to meet heightened consumer expectations. As noted by industry expert Mark Thompson, CEO of AutoTrend Insights, "The automotive landscape is changing rapidly. Brands that prioritize quality in their offerings will not only succeed in the short term but will also cultivate lasting consumer trust."

In conclusion, Hyundai Motor Group's achievement in the J.D. Power 2025 U.S. Initial Quality Study signifies a pivotal moment for the company, reinforcing its commitment to excellence in automotive manufacturing and customer satisfaction. As the industry evolves, HMG's focus on quality will be a key determinant of its future success.

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Hyundai Motor GroupJ.D. PowerU.S. Initial Quality Studyautomotive industryvehicle qualityconsumer satisfactionHyundaiKiaGenesisSANTA CRUZTelluridePP100 scoremanufacturing excellenceautomotive researchmarket analysisproduct developmentR&D investmentscustomer expectationsbuild qualityAsia-Pacific assemblyAmerican assembly plantsautomotive competitionsustainabilityinnovationconsumer loyaltyvehicle segmentsautomotive expertsquality controlmarket dynamicsfuture of automotiveautomotive trends

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