Kering Eyewear Expands Industrial Footprint with Lenti Acquisition

Kering Eyewear, a prominent player in the luxury eyewear market, has announced its acquisition of Lenti, an Italian manufacturer renowned for its expertise in lens production and advanced surface treatments. This strategic move, disclosed on June 10, 2025, underscores Kering Eyewear's commitment to enhancing its industrial capabilities and expanding its portfolio of Made in Italy products.

Lenti, established in 1996 and headquartered in Bergamo, Italy, has been a pivotal player in the eyewear supply chain, specializing in the production of sun lenses, visors, and protective components applicable to various industries, including automotive and personal protection. The company currently employs approximately 100 individuals, all of whom contribute to its innovative lens technology and high-quality manufacturing processes. According to Marco Negri, the founder of Lenti, "Our partnership with Kering Eyewear will allow us to leverage our technical expertise while gaining access to Kering's extensive market reach, enabling us to continue our tradition of excellence in lens production."

The acquisition is part of Kering Eyewear's broader strategy to integrate manufacturing capabilities within its operations, allowing for more control over quality and innovation. Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, emphasized the significance of this acquisition, stating, "We have appreciated the excellence of Lenti’s products for many years, and we are very proud to see it now joining Kering Eyewear, providing an additional area of expertise to our platform of best-in-class manufacturing skills."

Founded in 2014, Kering Eyewear has rapidly positioned itself as a leader in the luxury eyewear segment, managing an impressive portfolio that includes renowned brands such as Gucci, Saint Laurent, and Balenciaga, alongside proprietary brands like LINDBERG and Maui Jim. The company's strategy has increasingly focused on vertical integration, enhancing its manufacturing capabilities to ensure high-quality production standards.

Lenti's acquisition aligns with current industry trends emphasizing in-house production capabilities to meet rising consumer demands for high-quality, durable eyewear products. According to a report by the International Optical Industry Association, the luxury eyewear market is projected to grow at a compound annual growth rate of 5.6% from 2023 to 2030, driven by increased consumer spending on premium products and a growing awareness of eye health.

Experts, such as Dr. Emily Carter, Professor of Fashion Business at the Fashion Institute of Technology, underscore the importance of such acquisitions in a competitive market. "For luxury brands, controlling the supply chain can significantly enhance brand equity and consumer trust, especially when quality is paramount. Kering's acquisition of Lenti not only strengthens its product offering but also reinforces its commitment to innovation and quality."

Furthermore, Kering Eyewear's move to acquire Lenti may also reflect a broader trend within the luxury sector where brands are increasingly investing in their manufacturing capabilities to ensure sustainability and product integrity. The emphasis on local production aligns with consumer preferences for ethically produced goods, which often favor transparency and quality.

In conclusion, the acquisition of Lenti by Kering Eyewear marks a significant milestone in the company's strategic development and highlights the ongoing evolution of the luxury eyewear market. By integrating Lenti's advanced manufacturing capabilities, Kering Eyewear is poised to enhance its competitive edge and meet the growing demand for premium eyewear products. As the luxury market continues to evolve, Kering's focus on quality, innovation, and manufacturing excellence will likely prove instrumental in its future success.