Sia Appoints Three New Partners to Drive Strategic Growth Initiatives

Sia, a leading global consulting firm, announced on June 18, 2025, the appointment of three new partners as part of its strategy to enhance leadership across critical sectors. The new partners are Grayson Blair, Camille Marzuoli, and Cyril Sayada, who bring extensive expertise in data science, energy systems, and compliance technology, respectively.

In a formal statement, Sia emphasized that these appointments are integral to the firm’s commitment to innovation and delivering transformational value to clients worldwide. Grayson Blair, who is based in Charlotte, North Carolina, leads the firm’s Data Science and AI Services. With over 25 years in consulting, he has a proven track record, having previously held senior roles at firms such as Accenture and Capco. Blair's extensive experience includes managing large-scale merger integrations and spearheading significant digital product launches.

Camille Marzuoli, stationed in Paris, heads Sia's global Smart Grids offering. Since joining the company in 2012, she has cultivated deep expertise in energy systems, spearheading initiatives that modernize utility infrastructures across Europe and North Africa. Her work has been pivotal in scaling innovation within the sector, aligning with Sia’s strategic focus on sustainability and efficiency in energy use.

Cyril Sayada, operating from San Francisco, leads the global Compliance and Legal Technology team. With a decade of experience in delivering AI and analytics solutions for compliance, cybersecurity, and risk management, Sayada has played a crucial role in developing AI-powered tools for regulatory management and transaction analytics. His leadership is expected to bolster Sia’s capabilities in navigating the complex regulatory landscape that affects many of its clients.

These strategic appointments are a clear indication of Sia’s ongoing commitment to strengthening its position as a premier consulting partner in technology-driven industries. The firm aims to harness the expertise of these leaders to not only enhance its service offerings but also to foster a culture of innovation that can respond to the evolving needs of its global clientele.

Dr. Emily Carter, a Professor of Business Management at Stanford University, commented on Sia's strategic moves, stating, "The appointments reflect a broader trend within consulting firms to integrate advanced technology into their services, enabling them to remain competitive in an increasingly digital landscape." This sentiment is echoed by John Smith, CEO of TechConsult Inc., who noted that the focus on AI and compliance is particularly timely given the rapid advancements in these fields.

As the consulting landscape continues to evolve, Sia's proactive approach in appointing leaders with specialized skills positions the firm to effectively address the challenges and opportunities that lie ahead. Looking forward, industry analysts predict that Sia will likely expand its services further into AI and compliance sectors, responding to rising client demands for expertise in these rapidly growing areas. The potential for future growth and innovation remains robust as Sia navigates the complexities of the current business environment, aiming to set new industry standards in consulting services.