Stoke Pottery Industry Faces Crisis Amid Rising Costs and Closures

Stoke-on-Trent, UK – The pottery industry in Stoke-on-Trent faces unprecedented challenges as rising energy costs and employment burdens threaten its survival. Ahead of the upcoming government spending review, industry leaders are expressing deep concern about the future of this historically significant sector. Emily Johnson, co-owner of the ceramics firm 1882 Ltd, articulated the industry's plight, stating, "Our industry is on its knees. There is a lot of hope and opportunity; however, we need help. If our industry fails, where do people work?"

The pottery sector, known for its traditional craftsmanship and cultural significance, has been declining for decades. This decline has accelerated in 2025, marked by the closure of three notable Stoke-on-Trent manufacturers, including the historic Royal Stafford, which resulted in the loss of 70 jobs. According to the company’s statements, skyrocketing energy bills, which increased by nearly £250,000 over the past two years, were a significant factor in these closures.

Johnson's firm, established in 2011 and located within the Wedgwood site in Barlaston, employs 23 potters and operates ten electric kilns. Despite the innovative shift to electric kilns, which offer efficiency advantages, the energy costs remain daunting. Kiln operator Nathan Platt noted, "The gas kilns cost a lot of money. Electric kilns are smaller and easier to manage, but they still consume substantial energy."

As part of an industry-wide effort, leaders and union representatives recently presented a rescue plan to government officials, including Labour MP Gareth Snell, advocating for urgent support. "Help could not come fast enough," Snell remarked, emphasizing the dire circumstances facing the industry. However, Johnson expressed skepticism about the government's willingness to provide meaningful assistance, suggesting that local representatives were receiving mere "lip service" from their ministerial counterparts.

Andrew Henshall, a ceramic modeller with 50 years of experience, highlighted the looming threat of losing specialized skills as the workforce ages. He remains optimistic about the demand for handmade ceramics, stating, "It’s not about who can make the cheapest mug anymore. It’s about creating something beautiful."

Rob Flello, Chief Executive of Ceramics UK, acknowledged that while the government appears to be listening, the effectiveness of their response remains uncertain. He stated, "All we’re asking is for some of the burdens placed on our industry to be lifted, particularly those related to taxes and levies."

The Department for Business and Trade has indicated ongoing engagement with the ceramics sector to understand its challenges and ensure global competitiveness as part of a broader 'Plan for Change.' However, as closures mount and concerns about the future of the industry escalate, many in Stoke-on-Trent fear that without decisive action, the rich heritage of pottery in the region may face a grim fate.

In conclusion, the current crisis facing the Stoke pottery industry underscores the urgent need for government intervention and support to preserve a vital part of Britain’s cultural and economic landscape. Industry leaders stress that without immediate action, a significant chapter of British craftsmanship may soon close for good.