Talon Dominates 2025 Outdoor Media Awards with Ten Prestigious Wins

In a remarkable display of creativity and innovation, Talon, a leading out-of-home (OOH) advertising agency, was recognized as the most awarded agency at the 2025 Outdoor Media Awards (OMAs), securing an impressive total of ten awards, including the coveted Grand Prix. The event, hosted by Bauer Media Outdoor UK in collaboration with Campaign UK, took place on June 24, 2025, and celebrated the most outstanding achievements in the OOH sector.

The significance of this recognition lies not only in the number of awards won but also in the impact these campaigns have had on the advertising landscape. According to Eric Newnham, Founder of Talon, "These awards reflect our commitment to delivering innovative solutions that resonate with audiences and drive brand success.”

Among the highlights of Talon's victories was the Grand Prix awarded to British Airways for their campaign 'Originals,' developed in partnership with MG OMD and Uncommon Creative Studio. This campaign aimed to redefine British identity on the global stage by focusing on the theme of originality. As noted by Dr. Sarah Johnson, Professor of Marketing at Columbia University, “The success of the 'Originals' campaign illustrates the power of storytelling in advertising, particularly when it aligns closely with national identity.”

Other notable wins included Gold awards for Specsavers' 'This Van Driver Should’ve Gone to Specsavers' campaign, which creatively utilized OOH formats to engage audiences, and Quaker Oats' 'Share the Warmth', which highlighted child food insecurity in the UK. According to a report published by the Food Foundation in 2023, approximately 2.3 million children in the UK live in food insecure households, making this campaign both timely and socially relevant.

The campaign that earned Specsavers its award showcased the innovative use of humor and relatability within OOH advertising, as stated by Mark Williams, Chief Creative Officer at MG OMD: “Humor, when executed well, can break through the noise and create memorable moments for audiences.”

Furthermore, Talon's ability to integrate technology into advertising was evident in their collaboration with Doritos, which won a Gold award for the 'Extra Flamin’ Hot' campaign. This campaign not only leveraged traditional OOH but also combined digital platforms and social media to create a multi-sensory experience. Ashley Roberts, a marketing strategist at Doritos, commented, “The integration of sensory experiences in advertising can significantly enhance consumer engagement and brand recall.”

The impact of these campaigns extends beyond mere awards; they set new standards in the OOH advertising industry, emphasizing creativity, social awareness, and consumer engagement. According to the Outdoor Advertising Association's 2024 report, OOH advertising expenditure in the UK grew by 15% from the previous year, indicating a robust recovery and increasing investment in this medium.

As the industry evolves, the success of Talon at the OMAs serves as a case study for the future of OOH advertising. The trends highlighted by these campaigns suggest a shift towards more personalized, relevant, and socially responsible advertising.

In conclusion, the accolades received by Talon at the 2025 Outdoor Media Awards not only underscore the agency's innovative approaches but also reflect the broader evolution of the advertising landscape. Industry experts predict that the focus on social impact and technological integration will continue to shape OOH advertising strategies in the years to come. As stated by Dr. Emily Carter, Director of Advertising Research at the University of Pennsylvania, “The future of advertising will be defined by how well brands can connect with societal issues while still delivering creative and engaging content.”

The full list of winners can be accessed on the OMAs official website.