BBVA Launches Animated Series to Foster Values and Sustainability in Children

BBVA, a leading global financial institution, has unveiled the third season of its educational series, ‘Aprendemos Juntos Kids’, transitioning into animation to engage children in the exploration of emotions, values, and sustainability. This initiative, launched in June 2023, builds on the success of the original ‘Aprendemos Juntos’ platform, which is recognized as the most-followed educational content resource in the Spanish-speaking world.

The series aims to cultivate positive traits such as self-esteem, empathy, and respect for others and the environment. “Just like ‘Aprendemos Juntos’, the children’s series aims to become a global benchmark for education, bringing value to millions of children, families, and educators around the world,” stated Sofía Rodríguez-Sahagún, Head of Marketing, Digital Sales, Behavioral Economics, and Design at BBVA.

The new animated series comprises 40 episodes that blend entertainment with educational lessons. Each episode features characters Beta and Mario, alongside new companions, who navigate challenges related to social and environmental issues. The narrative encourages viewers to reflect on decision-making and the importance of collective action in addressing global challenges.

BBVA’s commitment to education and sustainability is evident through this initiative, which emphasizes the impact of individual actions on the community and the planet. “It helps us believe in ourselves because each of us has something inside that is greater than any obstacle. And it reminds us that together, there is no problem we cannot face,” Rodríguez-Sahagún added.

The series will be distributed across various platforms, including YouTube Kids, Discovery Kids, and television channels in Mexico, Argentina, Colombia, Uruguay, and Peru, ensuring a secure viewing environment for children. The ‘Aprendemos Juntos Kids’ initiative has already garnered significant engagement, amassing more than 306.6 million views and 207,000 users, with nearly two million interactions during its initial seasons.

A multichannel strategy has proven effective, with TikTok accounting for 43% of total video consumption, followed by YouTube (37%) and Instagram (20%). Notably, Mexico and Argentina contribute a significant portion of the views, highlighting the series' reach within these countries.

In a world increasingly focused on sustainability and responsible living, BBVA’s ‘Aprendemos Juntos Kids’ initiative serves as a vital tool in shaping the next generation's values and awareness of environmental issues. By addressing these themes through engaging storytelling, BBVA aspires to inspire children to be proactive in their communities and foster an enduring sense of responsibility towards the planet.