Crayola Launches First Global Color Vote Ahead of Back-to-School Season

EASTON, Pa., July 1, 2025 — Crayola has officially announced its inaugural Global Color Vote, inviting consumers from around the world to select their favorite colors for a special collection of crayons, colored pencils, and markers. This initiative marks a significant milestone for the company, which has been a leader in creativity and color for over a century. The voting period, which commenced on July 1, will continue until September 30, 2025, allowing fans of all ages to engage in this unique opportunity to influence Crayola's product offerings.

In a statement, Pete Ruggiero, President and CEO of Crayola, emphasized the importance of color in personal identity and self-expression. "Color is part of one's identity: who we are, how we feel, how we live our lives," Ruggiero stated. He further explained that the Global Color Vote aims to bring innovation to the market that reflects the global consumer's preferences.

The initiative follows the success of Crayola's Limited Edition Retired Color Collection, which saw nostalgic colors like Dandelion and Blizzard Blue being reintroduced. This collection has resonated with consumers, showcasing their emotional attachment to color. A 2024 Color Perception Survey, conducted by Crayola in partnership with the Ad Council Research Institute, revealed that 88% of respondents view color as the most impactful element in planning significant life milestones, while 87% believe that color significantly enhances creativity.

Victoria Lozano, Chief Marketing Officer at Crayola, expressed enthusiasm for the Global Color Vote, stating, "The 2025 Global Color Vote celebrates the incredible power that color has to connect us to our emotions and memories, to unite us, and to help us creatively express our feelings, thoughts, and ideas." This initiative underscores Crayola's commitment to fostering creativity in children and adults alike.

Consumers can participate in the voting process by visiting www.crayola.com/votenow or by scanning QR codes found on select Crayola products, including a variety of crayons, colored pencils, and markers. The company encourages teachers, parents, and children to explore their back-to-school offerings, which include bulk packages to support classroom learning.

The Color Perception Survey, conducted from October 16 to 23, 2024, with a sample size of 1,503 parents of children aged 2 to 12, highlights the emotional connections individuals have with color. This emotional resonance plays a critical role in how consumers choose products and engage with brands.

As Crayola prepares to launch this initiative, the company continues its mission to inspire creativity in children and nurture their imaginative capabilities. Celebrating over 120 years in the industry, Crayola remains committed to providing innovative art tools and learning resources that empower children to express their creativity in vibrant ways.

For further details, visit www.crayola.com or join the conversation on Facebook at www.Facebook.com/Crayola.