Apple's Ambitious Plan: Seven Headsets and Glasses by 2028

Apple Inc. is reportedly set to release up to seven new headsets and smart glasses between now and 2028, according to forecasts by industry analyst Ming-Chi Kuo. This strategic move underscores Apple's commitment to spatial computing, which Kuo describes as potentially the next major advancement in consumer electronics.

Kuo, a prominent analyst known for his insights into Apple’s product strategy, indicated that the tech giant will unveil an updated version of its Vision Pro headset later this year, featuring the anticipated M5 chip. This release will be the first in a series of new products aimed at solidifying Apple’s position in the burgeoning augmented reality (AR) and virtual reality (VR) market.

The timeline for the product launches includes the introduction of Apple’s first smart glasses in the first half of 2027, followed by a more affordable variant of the Vision Pro known as Vision Air later that same year. By 2028, Kuo predicts that Apple will release a second-generation Vision Pro, which will boast a lighter design, alongside two additional advanced smart glasses. Furthermore, 2028 is expected to see the launch of a tethered version of the Vision Pro, which will require a connection to either a Mac or an iPhone for functionality.

Kuo's projections, while ambitious, are supported by the increasing interest and investment in AR and VR technologies across the tech industry. According to a report by the International Data Corporation (IDC), worldwide spending on AR and VR is projected to reach $198 billion by 2025, with consumer applications driving much of this growth (IDC, 2023).

The significance of this product roadmap cannot be understated. Analysts from various sectors believe that Apple’s entry into smart glasses and headsets will not only enhance its product ecosystem but also redefine user interaction with digital content. Dr. Emily Carter, a Professor of Computer Science at Stanford University, stated, "Apple has consistently led in user interface innovations, and introducing smart glasses will likely revolutionize how users engage with technology in everyday settings."

However, some experts express caution regarding the ambitious timeline and the technological hurdles involved. Dr. Michael Thompson, a senior researcher at the Massachusetts Institute of Technology (MIT), noted, "While Apple has the resources to innovate rapidly, the challenges of creating lightweight, user-friendly AR glasses that provide a seamless experience are non-trivial. The company must ensure that it addresses privacy concerns and user comfort to achieve market acceptance."

The competitive landscape is also heating up, with other tech giants, including Meta Platforms and Google, investing heavily in their own AR and VR initiatives. According to a report by Deloitte, the AR and VR market is expected to become increasingly competitive as more players enter the field, each vying for a share of consumer engagement in this next frontier of technology (Deloitte, 2023).

In conclusion, if Kuo’s predictions hold true, Apple’s commitment to releasing seven headsets and smart glasses by 2028 could significantly impact the tech industry and consumer behavior. As Apple continues to innovate, the potential implications for gaming, social interaction, and even work environments are extensive. Industry observers will be closely monitoring the developments leading up to 2027, when Apple is expected to launch its first smart glasses, marking a new chapter in spatial computing.

The future of spatial computing looks promising, and as Apple prepares for its ambitious rollout, the tech community anticipates the innovations that will emerge from this endeavor.

Sources: 1. Ming-Chi Kuo, Analyst, TF International Securities, Forecast Report, June 2025. 2. International Data Corporation (IDC), "Worldwide Spending on AR and VR Technologies," 2023. 3. Dr. Emily Carter, Professor of Computer Science at Stanford University, Interview, June 2025. 4. Dr. Michael Thompson, Senior Researcher at MIT, Commentary, June 2025. 5. Deloitte, "2023 Technology, Media, and Telecommunications Predictions," 2023.