Major Smartphone Launches in July 2025: What to Expect

In July 2025, the smartphone market is poised for a significant transformation, with several prominent brands set to unveil new devices that cater to a wide spectrum of consumers. Major launches are anticipated from companies such as Nothing, OnePlus, Samsung, and Vivo, offering both flagship and budget-friendly options. The timing of these launches suggests a strategic positioning ahead of the subsequent release of highly anticipated models from Google and Apple in the following months.

The Nothing Phone 3 is scheduled for global release on July 1, 2025. According to Carl Pei, co-founder of Nothing, the new device aims to elevate the brand's status with its most premium offering yet, featuring the Snapdragon 8s Gen 4 processor. The anticipated pricing for the device is expected to reach approximately £800 in the UK, while Indian consumers may see it priced around ₹60,000 to ₹65,000. Notably, the new model will shift away from the iconic Glyph Interface, although it will retain the transparent design that has characterized previous iterations (Sharma, Times Now, June 18, 2025).

On July 8, 2025, OnePlus will host its Summer Launch Event, unveiling two models: the OnePlus Nord 5 and the OnePlus Nord CE 5. The Nord 5 will be the first in the Nord series to incorporate a Snapdragon 8-series processor, specifically the 8s Gen 3. The expected pricing for the Nord 5 is around ₹30,000, with the more budget-friendly Nord CE 5 anticipated to retail at approximately ₹25,000. This competitive pricing strategy aligns with OnePlus’ goal to capture a larger market share in the mid-range smartphone segment (Sharma, Times Now, June 18, 2025).

Samsung is also expected to make a substantial impact with its Galaxy Unpacked event in the third week of July, during which the Galaxy Z Fold 7, Z Flip 7, and a new Fan Edition model, the Z Flip 7 FE, are likely to be unveiled. Leaks suggest enhancements in design and AI features, which may appeal to both business and recreational users of foldable smartphones. The introduction of these models reflects Samsung's continued commitment to innovation within the foldable segment (Sharma, Times Now, June 18, 2025).

Meanwhile, Vivo is preparing to launch two new models: the Vivo X Fold 5 and X200 FE. The X Fold 5 is confirmed for release in China on June 25, with an Indian launch to follow shortly thereafter. Notably, Vivo has teased features that suggest compatibility with Apple services, which could signal a new direction in cross-platform functionality (Sharma, Times Now, June 18, 2025).

Overall, the month of July 2025 promises an exciting lineup of smartphones that cater to a diverse range of preferences and budgets. As consumers await these releases, industry experts suggest that the competitive landscape will intensify, particularly with the anticipated launches of Google’s Pixel 10 series and Apple’s iPhone 17 in the months to follow. This competitive dynamic is expected to drive innovation and pricing strategies, ultimately benefiting consumers (Sharma, Times Now, June 18, 2025).

As the smartphone industry gears up for these launches, analysts emphasize the importance of keeping an eye on how these new devices will perform in a market increasingly driven by technological advancements and consumer expectations. The upcoming releases not only highlight the rapid pace of innovation in smartphone technology but also underscore the strategic maneuvers companies are adopting to capture market share in an ever-evolving landscape.