Emirates Becomes Official Partner of Women's Rugby World Cup 2025

In a landmark announcement, World Rugby and Emirates have confirmed a partnership that designates the airline as an Official Partner of the Women’s Rugby World Cup 2025, a move that underscores Emirates' ongoing commitment to advancing the sport of rugby, particularly women’s rugby. The tournament is set to take place from August 22 to September 27, 2025, across eight venues in England, featuring 16 teams competing for the new Women’s Rugby World Cup Trophy.

This partnership will see the Emirates 'Fly Better' branding prominently displayed across all 32 tournament matches, worn by World Rugby Match Officials, signaling the airline's support for elite officiating in rugby, according to Michel Poussau, World Rugby Chief Revenue Officer. Poussau stated, "Emirates has been a trusted and long-standing partner of World Rugby and our pinnacle competitions for nearly two decades, and we’re proud to extend this enduring relationship into the groundbreaking Women’s Rugby World Cup 2025. Their continued commitment to supporting our match officials plays a crucial role in upholding excellence on the field."

The significance of this partnership is further highlighted by the impressive ticket sales for the tournament, which have already exceeded 300,000—more than double the total attendance at the previous Women’s Rugby World Cup held in New Zealand in 2021. This surge in interest reflects a growing global enthusiasm for women's rugby, an area where Emirates aims to play a pivotal role.

Sarah Massey, Managing Director for Women’s Rugby World Cup 2025, expressed her enthusiasm for the partnership, noting, "Supporting the development of our team behind the whistle on the sport’s biggest stage is vital to delivering a world-class tournament. Emirates’ investment is helping create meaningful opportunities for these inspiring individuals to thrive, especially the women match officials taking part in this landmark event."

The partnership not only provides Emirates with extensive marketing exposure across the Women’s Rugby World Cup's digital and social channels but also enhances their in-stadium branding during the matches. Sir Tim Clark, President of Emirates Airline, remarked, "We’re excited to partner with World Rugby as an Official Partner and Airline of Women’s Rugby World Cup 2025. Women’s rugby is flourishing globally, and Emirates’ significant investment expands our presence and supports rugby’s growth. Making the sport accessible to everyone is part of our commitment to creating long-lasting impact, stronger connections with fans, and unlocking possibilities through the power of sport."

Emirates has a rich history of supporting rugby, having been involved with World Rugby since 1987 and sponsoring six consecutive Rugby World Cups from 2007 through 2027. The airline operates the world's largest fleet of Boeing 777 and Airbus A380 aircraft, connecting travelers to over 140 destinations worldwide.

The Women’s Rugby World Cup 2025 is poised to be a generational moment for rugby, capturing hearts and headlines globally, while also empowering movements toward gender equity in sports. As this partnership unfolds, it is expected to not only enhance the visibility of women in rugby but also inspire a new generation of athletes and fans. The event promises to be a celebration of athleticism and a platform for advocating for positive change in local communities and beyond.