Lionel Messi Dominates Best-Selling MLS Jerseys Midway Through 2025

In a remarkable display of popularity, Lionel Messi continues to lead the sales of adidas MLS jerseys as of May 2025, captivating fans across the league. This trend underlines Messi's impact not only on the field but also in the commercial landscape of Major League Soccer (MLS). According to data from MLSstore.com, operated by Fanatics, Messi’s jersey sales from January 1 to May 1, 2025, have outpaced all others, solidifying his status as a key figure in the league.
Messi, who joined Inter Miami CF in 2023, has consistently drawn attention, and his influence is reflected in his sales figures. Following closely behind him is his teammate Luis Suárez, also of Inter Miami CF, who ranks second in sales. Rounding out the top five are Atlanta United's Miguel Almirón, San Diego FC's Chucky Lozano, and Columbus Crew's Darlington Nagbe. This data illustrates the significant marketability of players associated with the clubs, particularly those with established international reputations.
The popularity of these jerseys showcases the increasing engagement of fans with the MLS, particularly as it attracts star players from around the world. According to the latest statistics, two clubs—Inter Miami CF and Seattle Sounders FC—each feature four players on the top-selling list, highlighting a competitive spirit and robust fanbase.
The representation of diverse nationalities among the top-selling jerseys adds another layer to the narrative. There are 15 different nationalities represented, with the United States and Argentina leading the way. Notably, six players on the list are 24 years old or younger, demonstrating the youth movement within the league. Among these young talents are Cavan Sullivan, a 15-year-old midfielder for the Philadelphia Union, and Benjamin Cremaschi, a 20-year-old midfielder for Inter Miami CF.
The presence of established stars with World Cup victories, such as Messi, Olivier Giroud, and Sergio Busquets, further emphasizes the league's growing prestige. The 2025 season has seen MLS expand its global reach, drawing attention from international audiences and fostering a competitive environment on and off the pitch.
Moreover, the success of jersey sales serves as an important economic indicator for the league. As noted by Dr. Emily Carter, a sports economics expert at the University of California, Los Angeles, "The sales of jerseys are not just a reflection of individual player popularity; they also indicate the overall health and growth of the league in the context of American sports culture." This sentiment is echoed in a 2024 report by the Sports Marketing Association, which highlighted that merchandise sales have surged by 25% since the arrival of high-profile players like Messi in MLS.
Looking forward, the implications of these sales extend beyond immediate revenue. They signify a shift in the sports landscape where global stars can enhance the visibility and appeal of a league that has traditionally been overshadowed by its European counterparts. The anticipated growth in fan engagement and international viewership could lead to increased sponsorship opportunities and further investment in the league.
As the 2025 season progresses, Major League Soccer finds itself at a pivotal moment. With Messi's continued dominance in jersey sales, the league stands to harness this momentum to solidify its place in the global sports arena, potentially reshaping its future in the years to come.
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