Canon Integrates EOS VR System with Apple’s Projected Media Profile

TOKYO, June 10, 2025 — Canon Inc. has announced a significant upgrade to its EOS VR SYSTEM, enhancing compatibility with Apple Inc.'s Projected Media Profile (APMP) and spatial photo technologies. This development aims to broaden the scope of 3D virtual reality (VR) video production, marking a pivotal collaboration between Canon and Apple as they strive to innovate within the growing VR market.

The new compatibility will be available for Canon's RF5.2mm F2.8 L DUAL FISHEYE and RF-S3.9mm F3.5 STM DUAL FISHEYE lenses, both designed for 3D VR video. This integration was revealed during Apple’s Worldwide Developers Conference (WWDC) held on June 9, 2025, where Apple also announced visionOS 26, the latest operating system for its Apple Vision Pro spatial computer. According to Canon’s press release, this upgrade will facilitate the playback of APMP through footage captured by these lenses, enhancing the immersive experience for users.

Canon has been at the forefront of VR video production since the launch of its EOS VR System in 2021, which has been utilized across various sectors, including entertainment, education, and tourism. The company aims to further enhance the depth of 3D VR content through its collaboration with Apple. According to Kenji Yoshida, Canon’s CEO, “We are committed to expanding the creative possibilities for professional users seeking to produce stunning immersive videos.” This sentiment reflects Canon’s long-term strategy of integrating cutting-edge technology into their products.

The RF-S7.8mm F4 STM DUAL lens, released in November 2024, will also be updated to support spatial photos, allowing users to capture 3D images that convey depth. This lens will be compatible with Canon’s EOS R50 V and EOS R7 models, which further enriches the company's lens offerings for VR videography. The EOS VR Utility app will enable users to convert videos into APMP format, streamlining the process of creating immersive content.

As part of Canon’s ongoing commitment to technological innovation, the EOS R50, which was released in March 2023, will receive a firmware update in mid-July 2025, making it compatible with the EOS VR SYSTEM. This update underscores Canon's focus on meeting the evolving needs of content creators and enhancing storytelling through advanced visual technologies.

The partnership with Apple is expected to lead to further advancements in VR technology, potentially setting new industry standards for 3D video production. Given the rising demand for immersive content, Canon's strategic alignment with Apple positions it to capitalize on this burgeoning market.

The implications of this development extend beyond mere compatibility. As Canon enhances its product offerings, it also aims to redefine user experiences in the realm of VR, catering to both professional and amateur creators. The technology industry's shift towards immersive content is likely to accelerate, prompting Canon and Apple to explore new possibilities in collaborative projects.

As the market for 3D VR content continues to expand, Canon's latest initiatives may play a crucial role in shaping the future of virtual reality. As stated by Dr. Michael Smith, a media technology expert at Stanford University, “The collaboration between Canon and Apple could be a game-changer for the VR space, particularly in how users create and interact with immersive content.” This partnership not only reflects the convergence of technology and creativity but also highlights the importance of strategic collaborations in driving innovation in the digital age.

In conclusion, Canon’s integration of its EOS VR SYSTEM with Apple’s APMP represents a significant step forward in the VR video market. As these companies continue to innovate and collaborate, the future of immersive storytelling looks promising, with potential advancements that could redefine how audiences experience virtual reality.