Hisense Marks Milestone as Official Partner of FIFA Club World Cup 2025

QINGDAO, China, June 14, 2025 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, has officially kicked off the FIFA Club World Cup 2025™ as an Official Partner, underscoring its ongoing commitment to global sports and entertainment. This partnership not only reinforces Hisense's dedication to innovation but also aims to enhance the viewing experience for fans worldwide.

The FIFA Club World Cup, which features the best football clubs from around the globe, provides an unprecedented platform for Hisense to showcase its cutting-edge technology and products. As an Official Sponsor of the FIFA World Cup™ in 2018 and 2022, as well as an Official Partner of UEFA EURO tournaments from 2016 to 2024, Hisense has established a strong association with some of the most prestigious sporting events worldwide. The company has also formed high-profile partnerships across various sports, including major teams and leagues like Paris Saint-Germain (PSG), the National Basketball Association (NBA), and Red Bull Racing in Formula 1.

According to Omdia, Hisense leads the global market for televisions measuring 100 inches and above, holding a significant 56.7% volume share in 2023, 2024, and the first quarter of 2025. This dominance in the ultra-large screen category allows the brand to redefine the matchday experience for fans, facilitating an immersive atmosphere that brings the stadium experience directly into their homes. Hisense's commitment to delivering high-quality visuals and sound aims to make every goal, pass, and celebration come alive for viewers.

Hisense's efforts are not limited to mere sponsorship; the brand intends to deepen its engagement with fans through innovative technology that enriches their sports-viewing experiences. "Every match is an opportunity not just to witness a competition but to connect with our audience and inspire them through technology," said Dr. Lisa Wang, Chief Marketing Officer at Hisense. "We strive to create unforgettable moments that resonate with fans globally, empowering them to 'Own the Moment.'"

The company's continued focus on sports partnerships aligns with its broader mission to enhance lives through technological innovation. This strategy is evident in Hisense's ongoing developments in display and audio technologies, which are designed to create a more engaging and vibrant viewing experience.

As the first official partner of the FIFA Club World Cup 2025™, Hisense is poised to leverage this opportunity to further connect with audiences and promote its brand values. The partnership signifies a strategic move to enhance brand visibility and consumer engagement on a global scale, while also contributing to the growth and popularity of football as a sport.

Founded in 1969, Hisense has become a globally recognized leader in the consumer electronics and home appliance sectors, operating in over 160 countries. The company's commitment to quality products and innovative solutions has positioned it as a significant player in the global market, ranking second in total TV volume shipments from 2022 to 2024 and first in the 100-inch and over TV segment during the same period, according to Omdia.

Looking forward, Hisense aims to continue expanding its influence across sports and entertainment platforms, fostering unity and passion among fans worldwide. The brand's dedication to innovation and excellence in customer experience is expected to drive its future endeavors, reinforcing its status as a leader in the consumer electronics industry and a pivotal partner in the world of sports.