Samsung Galaxy S24 Ultra and S24 Receive Significant Price Reductions on Amazon

In a strategic move to boost sales, Samsung has significantly reduced the prices of its flagship smartphones, the Galaxy S24 Ultra and Galaxy S24, on the e-commerce platform Amazon. As of June 15, 2025, customers can purchase the Galaxy S24 Ultra for as low as ₹84,999, reflecting a substantial discount from its original launch price of ₹1,29,999 for the base model with 12GB RAM and 256GB storage. Additionally, the Galaxy S24 is now available for ₹44,599, down from its retail price of ₹74,990, representing a discount of approximately 41%.

According to a statement from Samsung India, the reductions are part of a limited-time promotional campaign aimed at making the devices more accessible to consumers amidst increasing competition in the smartphone market. The Galaxy S24 Ultra features a high-performance Snapdragon 8 Gen 3 processor and a versatile camera system including a 200-megapixel rear camera, while the Galaxy S24 offers a more compact design and robust specifications suitable for everyday use. These price cuts come as Samsung continues to innovate and expand its smartphone offerings to capture a larger market share.

In addition to direct discounts, Amazon is providing cashback offers that can further reduce the effective price of these smartphones. Customers using an Amazon Pay ICICI Bank credit card can receive cashback of up to ₹4,249 on the Galaxy S24 Ultra purchase. Moreover, buyers can take advantage of a trade-in program that allows for discounts of up to ₹61,150 based on the model and condition of their old device, making the transition to a new smartphone more economical.

Experts suggest that these price cuts may be a response to the growing pressure from competitors such as Apple and Xiaomi, which have also introduced aggressive pricing strategies for their latest models. Dr. Emily Chen, a technology market analyst at the Indian Institute of Management, stated, "Samsung's pricing strategy indicates a keen awareness of the competitive landscape and a tactical shift to maintain consumer interest in their flagship models."

The Galaxy S24 Ultra and S24 are not only technologically advanced but also come with features that appeal to a wide range of consumers, from tech enthusiasts to casual users. The Galaxy S24 Ultra's impressive battery life and camera capabilities have been particularly highlighted in reviews. According to tech review platform Gadgets 360, the device is lauded for its vibrant display and overall performance despite its higher price point prior to the current discounts.

Looking ahead, as Samsung prepares to unveil its next generation of smartphones, the S25 series, analysts anticipate that continuous price adjustments and promotional offers will play a crucial role in customer retention and acquisition. The ongoing sales strategy may also reflect a broader trend in the industry where manufacturers adjust pricing models in response to shifting consumer preferences and economic conditions.

In conclusion, the current promotional offers on the Galaxy S24 Ultra and S24 underscore Samsung's commitment to remaining competitive in the rapidly evolving smartphone market. As consumers benefit from these discounts, the implications for Samsung's market position and future product strategies remain significant. It will be essential for Samsung to monitor market dynamics closely as they launch new models to ensure sustained growth and customer loyalty in an increasingly crowded marketplace.