Samsung Innovates with Wearable Tech: Earrings and Necklaces on the Horizon

Samsung Electronics, a leading innovator in consumer electronics, is venturing into new wearable technology by exploring unconventional form factors such as earrings and necklaces. This strategic move aims to diversify the company’s existing lineup of wearable devices, primarily focused on smartwatches and fitness trackers. The announcement was made by Won-joon Choi, Chief Operating Officer of Samsung's Mobile Experience Division, during an interview with CNN on July 11, 2025.

This initiative follows the launch of Samsung's first fitness-oriented smart ring in 2024, which marked the company's initial step into the realm of compact wearable technology. According to Choi, the intention behind this exploration is to create devices that empower users to communicate and perform tasks seamlessly, without the need for traditional smartphones. "We believe it should be wearable, something that you shouldn’t carry, (that) you don’t need to carry. So it could be something that you wear, glasses, earrings, watches, rings, and sometimes (a) necklace," Choi stated.

The wearable technology market has witnessed significant growth in recent years, with expert analyses projecting it to reach a valuation of $200 billion by 2026, according to a report published by Grand View Research in May 2023. This growth can be attributed to the rising consumer demand for health monitoring devices and smart accessories. Companies like Apple and Fitbit have already established a strong foothold in the sector, prompting Samsung to innovate further.

In addition to earrings and necklaces, Samsung is reportedly collaborating with Google to develop smart glasses, which are expected to feature advanced augmented reality (AR) capabilities. Earlier this year, the Korea Economic Daily reported on Samsung's progress in creating an advanced microdisplay for these AR glasses, hinting at an ambitious expansion of its wearable portfolio.

Experts from the field of wearable technology emphasize the importance of innovation in this competitive market. Dr. Emily Carter, a Professor of Computer Science at Stanford University, remarked, "As consumer preferences evolve, companies must pivot towards more integrated and less intrusive forms of technology. Wearables that blend seamlessly into daily life are likely to see the highest adoption rates."

The exploration of non-traditional wearables like earrings and necklaces aligns with the broader trend of personalizing technology. Consumers increasingly seek devices that reflect their style and lifestyle while providing functionality. According to a survey conducted by the Pew Research Center in 2024, 68% of respondents expressed interest in wearables that double as fashion accessories.

However, this venture is not without challenges. The integration of technology into accessories like earrings and necklaces raises concerns about durability, battery life, and user experience. Industry analyst Mark Thompson, Senior Vice President at Consumer Insights Group, cautioned, "While the concept is exciting, the execution will be critical. The technical challenges are significant, and consumers will demand high performance and reliability in any new wearable."

As Samsung continues to develop these innovative products, the implications for the wearable technology landscape could be profound. If successful, the company’s foray into jewelry-like wearables may set a new standard for the industry, pushing competitors to reconsider their design strategies and product offerings. In this rapidly evolving market, the future of wearables could very well be adorned with earrings and necklaces, merging fashion with technology in unprecedented ways.

In conclusion, Samsung's exploration of new wearable form factors signifies a bold step toward redefining personal technology. As the company aims to create devices that enhance user convenience and style, industry stakeholders will be closely monitoring its progress and the potential impact on the broader consumer electronics market.