Samsung Partners with EA and Xbox to Launch EA SPORTS FC™ 25 on Gaming Hub

Samsung Electronics Co., Ltd. has announced a strategic partnership with Electronic Arts (EA) and Xbox, aimed at delivering the highly anticipated EA SPORTS FC™ 25 to the Samsung Gaming Hub. The collaboration, revealed on June 20, 2025, marks a significant advancement in cloud gaming technology, enabling owners of compatible Samsung TVs and monitors in the United Kingdom to access the game via the Xbox app.

This initiative allows users to engage in EA SPORTS FC™ 25 by utilizing Xbox Cloud Gaming (Beta), requiring only a compatible controller and an Xbox Game Pass Ultimate subscription, which includes access to EA Play. To incentivize new users, Samsung is offering a promotional two-month subscription to Xbox Game Pass Ultimate for those who purchase eligible Samsung devices or those who already own a qualifying TV. The process to redeem this offer is user-friendly; customers can simply download the Samsung Promotions app, click on the Xbox promotion banner, or scan a QR code with their mobile device to activate the subscription.

Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, expressed enthusiasm about the collaboration, stating, “We are delighted to bring EA SPORTS FC 25 to Samsung TVs and monitors through cloud gaming on Samsung Gaming Hub. As the world’s leading TV manufacturer, one of our goals is to immerse football fans around the world in the exciting game of football, whether they are playing the game or watching a match live on a Samsung TV.”

EA SPORTS FC™ 25 promises to deliver an unparalleled gaming experience, featuring over 19,000 athletes from more than 700 teams, as well as 120 stadiums and 30 leagues worldwide. The game introduces new modes such as 5v5 Rush, which allows players to team up with friends in dynamic gameplay, and enhanced tactical controls through its FC IQ feature.

Since its introduction in 2022, Samsung Gaming Hub has transformed home entertainment by allowing gamers to access thousands of titles directly on Samsung devices. This innovative platform is powered by Samsung Vision AI, which enhances picture and sound quality, offering personalized features that connect users to their favorite shows, movies, and games.

The partnership between Samsung and Microsoft to integrate Xbox Cloud Gaming into Samsung smart TVs and monitors represents a pioneering move in the industry, providing access to a wide range of streamed games. This collaboration also includes support from other gaming partners like NVIDIA GeForce NOW and Amazon Luna.

As cloud gaming continues to gain traction, this partnership exemplifies the increasing convergence of hardware and software within the gaming industry. The accessibility of high-quality gaming experiences on smart TVs may drive a new wave of consumer interest and engagement in gaming, particularly in the realm of sports titles.

The implications of this partnership extend beyond gaming, potentially influencing trends in home entertainment, consumer electronics, and the broader gaming landscape. With the ongoing evolution of cloud technology, future projections suggest that more collaborations between tech giants and gaming companies could further redefine how consumers interact with digital content in their homes. For more information about the Samsung Gaming Hub and its offerings, interested parties are encouraged to visit www.samsung.com/uk.