SAP AppHaus Alliances Initiative: Empowering Partners with AI Training

On June 20, 2025, SAP announced the launch of the SAP AppHaus Alliances initiative, aimed at enhancing the skills of its partners in the latest innovations in business technology, particularly SAP Business AI. This initiative, developed in collaboration with the Partner Ecosystem Success organization, is part of the broader NEXT LEVEL SAP BTP & AI program and seeks to equip global strategic services partners (GSSPs) with the necessary tools and methodologies to effectively conduct workshops on cutting-edge SAP technologies.

The initiative began in early 2024, marking a significant step in SAP's commitment to accelerating innovation. According to Kathrin Tarnai-Sindl, Head of SAP AppHaus, "We want to bring the power of SAP’s latest technologies, such as SAP Business AI, into the hands of more customers—faster and with real business impact." This effort aims to humanize business software by providing partners with the skills to leverage SAP's innovation toolkit effectively.

The SAP AppHaus Alliances initiative specifically targets partners enrolled in the NEXT LEVEL SAP BTP & AI program, ensuring that they receive comprehensive training on the latest methodologies. This includes 90-minute virtual enablement sessions and 60-minute inspiration sessions focused on SAP AI technology. Since the program's inception, more than 700 attendees, primarily consultants, have participated, leading to the identification of over 100 AI-related use cases.

Among the partners already qualified in SAP Business AI methods are notable firms such as Deloitte, EY, KPMG, and IBM. These partnerships enable more SAP customers to access the latest innovations and improve their operational efficiency. Karl Fahrbach, Chief Partner Officer at SAP, stated, "The newly-launched SAP AppHaus Alliances initiative exemplifies our commitment to advancing skill development and co-innovation within our ecosystem."

The initiative not only focuses on training but also on fostering collaboration among partners. By sharing best practices and co-creating solutions, SAP aims to ensure that its partners can maximize the business value derived from SAP technologies, ultimately leading to enhanced customer experiences.

Looking ahead, SAP plans to expand the initiative further, integrating more partners and refining the training processes. As the landscape of business technology continues to evolve, the SAP AppHaus Alliances initiative stands as a testament to the company’s dedication to innovation and partner enablement, promising to reshape the way businesses interact with SAP technologies. This forward-thinking approach positions SAP as a leader in the field, with a clear focus on delivering real-world impacts through advanced technology solutions.