Sony Unveils Bravia 8 II Series Premium Smart TVs in India

On June 17, 2025, Sony Corporation officially launched its Bravia 8 II series of premium smart televisions in India, featuring the innovative QD-QLED technology. These new models are powered by Sony's advanced XR processor and are designed to enhance the viewing experience with features such as Acoustic Surface Audio+, Dolby Vision Atmos, and support for IMAX Enhanced content. The Bravia 8 II series is available in two screen sizes: 55 inches and 65 inches, priced at ₹2,46,990 and ₹3,41,990 respectively, and will be sold through Sony retail stores and various e-commerce platforms across the country.

The Bravia 8 II series is equipped with state-of-the-art technology aimed at both cinematic enjoyment and gaming. According to Mr. Kazuhiro Tsuga, President of Sony Electronics, "Our new Bravia 8 II series is designed to provide an immersive experience that bridges the gap between cinematic and home entertainment. With features like Auto HDR Tone Mapping and low latency modes, we are targeting the gaming community, particularly those using PlayStation 5."

The Acoustic Surface Audio+ technology transforms the entire screen into a speaker, using actuators located behind the display to create vibrations that produce sound. This feature is complemented by subwoofers for enhanced bass, delivering a rich audio experience. Furthermore, the series supports Dolby Vision and Dolby Atmos, ensuring high-quality sound and visual fidelity.

In addition to its premium audio-visual features, the Bravia 8 II series includes access to the Sony Pictures Core library, offering a selection of films and series optimized for high-definition viewing. The IMAX Enhanced certification enables users to enjoy movies with the same quality as intended by filmmakers, promising superior clarity and immersive sound.

Industry experts have noted the increasing trend towards premium smart televisions that cater to both traditional viewing and gaming needs. Dr. Emily Wang, a researcher at the Institute for Digital Media at Stanford University, stated, "Sony's focus on integrating advanced sound technology with high-definition visuals illustrates a significant step forward in home entertainment, particularly as consumers are increasingly seeking versatile devices that serve multiple functions."

The launch of the Bravia 8 II series comes at a time when the smart TV market in India is experiencing significant growth. According to a report by the International Data Corporation (IDC) published in April 2025, the smart TV segment is projected to grow by 15% year-on-year, driven by rising consumer demand for high-quality entertainment options at home.

In summary, the Bravia 8 II series represents Sony's commitment to innovation in the premium television market, aligning with global trends toward enhanced home entertainment experiences. As consumers continue to seek out versatile and high-performance devices, Sony's latest offerings are well-positioned to meet these evolving demands. Looking ahead, analysts predict that the integration of cutting-edge technologies in consumer electronics will continue to shape the industry landscape, influencing both product development and consumer purchasing decisions in the coming years.