XREAL One Pro AR Glasses Launch Set for July 1 Amidst Record Demand

XREAL, a prominent player in the augmented reality (AR) sector, is set to launch its latest product, the XREAL One Pro AR glasses, on July 1, 2025. This release follows an unprecedented pre-order campaign that has garnered over 10,000 orders, reflecting the company's robust market presence and consumer interest in AR technology. The XREAL One Pro is designed for power users, creators, and productivity enthusiasts, featuring an industry-leading field of view (FOV) of 57 degrees, significantly enhancing the immersive experience for users.

The XREAL One Pro incorporates advanced optical technology, utilizing ultra-thin flat prism lenses that are 44% thinner than previous models. This innovation not only reduces the weight of the glasses but also provides a nearly 15% larger field of view, allowing for a brighter and sharper visual experience. According to XREAL's official announcement, the glasses offer a sleeker design while maintaining the plug-and-play convenience that has characterized the One Series.

Customers can take advantage of a limited-time pre-order price of $599 USD, available exclusively through XREAL’s official website until the end of June, while general availability pricing will be set at $649 USD, €689 Euro, and £579 GBP across major retailers including Amazon and Best Buy beginning later in July.

In addition to the glasses, XREAL has introduced a new modular camera sensor known as the XREAL Eye, which enhances the AR experience with six degrees of freedom (6DoF) capabilities. This feature allows users to engage more dynamically with their environments, adjusting the screen's position based on their movements. Pre-orders for the XREAL Eye are available for $99 USD, with shipping expected to commence in July.

The demand for the XREAL One Pro underscores a broader trend in the AR market. According to a report from the International Data Corporation (IDC) in its 2024Q4 Worldwide Quarterly AR/VR Tracker, XREAL maintained the number one global market share in the AR and optical see-through industry throughout 2024. This accomplishment positions the company as a leading innovator in a rapidly evolving technological landscape.

“XREAL has consistently ranked among the top AR/VR companies by shipments for eight consecutive quarters, demonstrating its commitment to delivering high-quality products that meet consumer demands,” stated Dr. Emily Zhang, a senior analyst at IDC. “The One Pro’s launch is indicative of the growing interest in AR technology across various sectors, from entertainment to enterprise solutions.”

The XREAL One Series has received accolades for its innovation and performance, winning multiple awards for its display quality and design. As the company prepares for the general availability of the One Pro, it is clear that XREAL is not only advancing its product offerings but also setting new standards for user experience in augmented reality.

This momentum reflects a significant shift in how consumers interact with digital content, paving the way for more integrated and immersive applications in daily life. As XREAL continues to lead the charge in AR technology, industry stakeholders and consumers alike will be watching closely to see how the One Pro and its accessories reshape the AR landscape.