Jeffery Ma Assumes Role as President of Greater China for Amer Sports

In a strategic leadership transition, Jeffery Ma has been appointed as the President of Greater China for Amer Sports, effective July 1, 2025. This pivotal role places Ma at the helm of one of the region's leading sporting goods companies, succeeding John Yao, who is set to leave the company for a new opportunity. Ma's appointment was confirmed by Amer Sports CEO James Zheng, who emphasized Ma's extensive experience in the sporting goods sector, particularly in fast-growth markets such as China.

Ma joins Amer Sports from his position as CEO of Zhongqiao Sports, a prominent player in China's sporting goods industry. His experience also includes significant roles at Topsports, the largest sporting goods retailer in China, and Adidas, where he honed his skills in consumer engagement and omni-channel development.

"I am very pleased to have Jeffery Ma starting to lead Amer Sports in Greater China. Jeffery brings a wealth of business and organizational leadership experience from fast-growth businesses in our industry, with deep consumer and omni-channel development expertise in China," said Zheng. This statement underscores the company's commitment to leveraging Ma's expertise to further strengthen its market position in the region.

The transition comes at a critical time for Amer Sports, as the company aims to consolidate its growth in a competitive market. Under Yao's leadership, Amer Sports expanded its footprint in Greater China, evolving from a small entity to one of the leading companies in the sporting goods sector. Zheng acknowledged Yao's contributions, noting his instrumental role in building the Amer Sports brand over the past five years.

"We thank John Yao for his leadership and wish him all the best in his new position. During the past five years, John has been instrumental in building the Amer Sports business and organization in Greater China from a small foundation into one of the leading sporting goods companies in the market, which is a great achievement," Zheng stated.

As Amer Sports prepares for this leadership change, the company remains focused on its sustainability and growth strategies, aligning with the UN’s Sustainable Development Goals. The appointment of Ma signifies a continued commitment to innovation and consumer engagement in the rapidly evolving sports industry. The company is poised to navigate the complexities of the market under Ma's leadership, aiming to enhance its brand reputation and operational efficiency in Greater China.

With Ma's extensive background and the legacy of leadership established by Yao, Amer Sports is looking forward to a new chapter in its growth narrative, particularly as it adapts to the changing dynamics of consumer preferences and market demands in the region. The transition reflects not only a change in personnel but also a strategic realignment aimed at fostering deeper connections with consumers and enhancing the overall brand experience.

As the sporting goods market continues to expand in China, Ma's leadership will be crucial in steering Amer Sports towards achieving its long-term objectives and maintaining its competitive edge.