Shepparton Business Leaders Propose $1.3 Million Giant Pear Landmark

In an ambitious initiative to enhance tourism in Victoria's Goulburn Valley, a group of local business leaders in Shepparton has proposed the construction of a three-storey giant pear monument. This landmark, estimated to cost approximately $1.3 million, aims to celebrate the region's rich horticultural heritage, particularly its status as Australia's primary pear-growing region. According to Rocky Varapodio, chairperson of the steering group and a former fruit grower, the giant pear will serve as a venue for an interactive display that narrates the historical significance of agriculture in the area. 'The plan is to have an interactive display inside it, so that you know the story can be told of horticulture in our region and how important it has been,' Varapodio stated in a recent interview.

The Goulburn Valley is renowned as the 'food bowl' of Australia, with an impressive 90% of the nation's pears originating from this region. The proposed pear structure is not merely an oversized fruit; it reflects a strategy to create a powerful tourist attraction that could potentially draw thousands of visitors and inject over $2 million annually into the local economy, as indicated by a report commissioned by the group. Varapodio noted, 'The response has been great. People we’ve pitched the idea to really can see the benefit of telling this story through an attraction.'

Lauren Douglass, the Chief Executive of Australian Regional Tourism, emphasized the importance of such landmarks in tourism. 'When they reflect something truly unique or significant about a place, they become powerful tools for destination branding and storytelling,' Douglass explained. 'These types of attractions tend to do well because they’re accessible, shareable, and provide a unique photo opportunity that ties directly into the local story.'

The concept of large roadside attractions, often referred to as Australia's 'big things,' has a historical precedent, with over 150 such structures across the country. The Big Banana in Coffs Harbour, for instance, has been a significant tourist draw since 1964, contributing to local economic growth by creating jobs and supporting local businesses. Michael Lockman, Chief Executive of The Big Banana Group, highlighted the profound impact these icons can have on regional identity and tourism. 'This steady influx of visitors has contributed to the local economy by creating jobs and supporting surrounding businesses such as cafes, hotels, and shops,' Lockman remarked.

Currently, the Shepparton giant pear project is in its preliminary design phase, with the steering group actively seeking funding from governmental and private stakeholders to realize their vision. The initiative not only aims to boost tourism but also to honor the region's agricultural legacy, providing a playful and memorable experience for visitors.

As this proposal develops, it will be essential for community leaders and stakeholders to collaborate effectively to ensure that the giant pear serves as a symbol of pride and a significant economic asset for Shepparton and the broader Goulburn Valley region.