Controversial 'Aeroplane Sex' Ad Featuring Virat Kohli and Genelia D'Souza Banned from Indian Television

In a notable recent development, an advertisement featuring renowned Indian cricketer Virat Kohli and actress Genelia D'Souza has sparked significant controversy, leading to its ban from Indian television due to its provocative content. The advertisement, which was created to promote a luxury watch brand, portrays Kohli as a pilot and D'Souza as an air hostess, engaging in suggestive behavior during a flight, a scenario deemed disrespectful to aviation professionals and potentially harmful to younger audiences.

The advertisement, which has resurfaced on social media platforms including Reddit, was criticized for suggesting that pilots could abandon their responsibilities for personal engagements, thereby endangering passenger safety. According to a statement from the Advertising Standards Council of India (ASCI), the ad was found to violate guidelines that prohibit depictions of dangerous behavior. As stated by ASCI's spokesperson, Mr. Raghavendra K., "The portrayal of such conduct is not only irresponsible but also undermines the professional integrity of airline staff and could set a troubling example for impressionable viewers" (ASCI, 2025).

Critics argue that the ad undermines societal norms and promotes casual attitudes toward relationships. Dr. Anjali Mehta, a sociologist at the University of Mumbai, noted, "The advertisement trivializes the seriousness of aviation safety and misrepresents the professional conduct expected from airline crew members" (Mehta, 2025). Many viewers echoed these sentiments, expressing concerns over the potential normalization of such narratives in mainstream media.

Despite the backlash, both Kohli and D'Souza have continued to thrive in their respective careers. Kohli, a global cricket icon, maintains a significant fan base, while D'Souza remains a beloved figure in the Indian film industry. According to industry analyst Ms. Priya Sharma, "The controversy surrounding the ad has not negatively impacted their careers; if anything, it has kept them in the public eye" (Sharma, 2025).

The advertisement was banned shortly after its release, although it remains accessible on platforms like YouTube, leading to further discussions about censorship and creative expression in advertising. The incident raises broader questions about the responsibilities of advertisers in portraying sensitive subjects, especially in a culturally rich and diverse society like India.

This situation highlights an ongoing tension between creative freedom and societal values, reflecting how modern media often grapples with the challenge of balancing entertainment with responsible messaging. As cultural norms evolve, the advertising industry will need to navigate these complexities to avoid similar controversies in the future. The implications of such advertisements extend beyond immediate public reaction; they can shape perceptions and influence behaviors across demographic segments, particularly among youth.

In conclusion, while the 'Aeroplane Sex' ad featuring Virat Kohli and Genelia D'Souza has been banned from television, the discourse it generated may lead to more stringent regulatory measures in advertising, emphasizing the need for responsible portrayals in media. As the industry adapts to changing societal values, it is essential to consider the impact of such portrayals on public perception and cultural norms moving forward.