Survey Reveals High Public Trust in UK Pharmacists Amidst AI Concerns

A recent Europe-wide survey has revealed that the United Kingdom boasts one of the highest levels of public trust in pharmacists, with 68% of respondents expressing confidence in their local pharmacy professionals. This finding positions the UK alongside the Netherlands, both at 68%, and trailing only Belgium and Ireland, which lead with 69%. The survey conducted by Human8 on behalf of STADA Thornton and Ross encompassed over 27,000 adults across 22 European nations, including 2,001 respondents from the UK, during the months of March and April 2025.

The trust in pharmacists is further reinforced by the fact that 40% of participants indicated their primary reason for visiting a pharmacy was to receive face-to-face advice on medications and their side effects. Additionally, 28% noted the familiarity and trust they have developed with pharmacy staff as a key factor in their visits. These statistics underscore the vital role pharmacists play in the healthcare system, acting as accessible and knowledgeable resources for the public.

The survey also explored public sentiment concerning the integration of artificial intelligence (AI) in healthcare. Notably, 61% of UK adults expressed skepticism about the accuracy of AI in medical contexts, and 24% voiced concerns regarding data safety and privacy. Across Europe, 44% of respondents emphasized the importance of personal interactions with healthcare providers, while 39% stated they were unwilling to rely on technology for medical issues.

Fiona McIntyre, AI policy lead at the Royal Pharmaceutical Society (RPS), commented on the survey's findings, stating, “At a time when digital innovation is reshaping our lives, it’s clear that there’s still deep trust in the human connection offered by pharmacists. This once again reaffirms the central role pharmacists play in providing information, advice, reassurance, and care.” McIntyre also highlighted the RPS's support for the responsible use of AI in enhancing healthcare outcomes.

Leyla Hannbeck, Chief Executive of the Independent Pharmacies Association, echoed this sentiment, describing pharmacists as “the front door to the NHS.” She emphasized the importance of accessibility that pharmacies provide and their potential to extend services, particularly in light of the upcoming NHS plan which aims to prioritize community pharmacies in sustainable healthcare delivery. Hannbeck pointed out that as demand for medications like the weight-loss drug tirzepatide increases, pharmacies are well-positioned to support patients effectively.

The implications of this survey extend beyond mere statistics; they reveal a public preference for human interaction over technological solutions in healthcare. This trend is particularly significant as healthcare organizations consider future integrations of technology, balancing efficiency with the critical human touch that pharmacists provide. The findings also suggest a robust opportunity for pharmacies to expand their roles within the healthcare system, potentially alleviating pressures on GPs and hospitals while enhancing community health services.

In summary, the high trust in pharmacists in the UK, as highlighted by the survey, reflects a broader desire for accessible healthcare solutions. As the healthcare landscape continues to evolve with technology, the essential role of pharmacists remains paramount, advocating for a harmonious integration of human and technological resources in patient care. With ongoing developments in the healthcare system, community pharmacies are likely to play an increasingly pivotal role in addressing public health needs and expectations.