Hawthorn Hawks Finalize Sale of Waverley Park to AFL Ahead of Dingley Move

In a strategic move to bolster its financial standing, the Hawthorn Football Club has officially sold Waverley Park back to the Australian Football League (AFL) as it prepares to relocate to the Kennedy Community Centre in Dingley. The sale, which was completed on June 24, 2025, marks a significant chapter in the history of the iconic venue, known for its pivotal role in Australian rules football.

Waverley Park, originally purchased by the Hawks for a mere $1 in 2004, has been a cornerstone of the club's operations. The AFL's acquisition includes the oval and associated buildings, with the sale price speculated to be in the eight-digit range, although it is notably below the previously discussed $20 million figure. Andrew Dillon, the AFL Chief Executive, emphasized the importance of the facility for various league initiatives, stating, "Waverley Park has had a long history in footy, being the first venue designed and built specifically for Australian rules football."

The Hawks’ decision to sell the facility is primarily motivated by their upcoming move to Dingley, where they plan to establish a $100 million training and administrative base. The sale is expected to significantly enhance the club's financial resources, facilitating a smoother transition to their new home. Notably, the AFL had previously sold Waverley Park to developers back in 1999, and its buy-back signifies a return to the league's historical roots.

Dr. Sarah Johnson, Professor of Sports Management at the University of Melbourne, noted, "The decision to sell Waverley Park reflects the Hawks' strategic planning in adapting to the evolving landscape of Australian football. Their ability to leverage this asset is commendable and showcases prudent financial management."

The facility's historical significance cannot be overstated; it served as the league's home ground throughout the 1970s to the 1990s, hosting numerous grand finals, including a memorable event in 1991 featuring a performance by Angry Anderson. The AFL's plans for the site include using it for talent pathways, umpiring, and community football initiatives, as Dillon highlighted the necessity of expanding the league's reach and participation: "We are always looking for green space to accommodate the strong national growth in people playing our game."

Hawthorn's Chief Operating Officer, Jacob Attwood, remarked on the sale process, stating, "A lot of work has been done to ensure the best possible outcome for both the club and the future of Waverley Park. With the facility changing hands to the AFL, we are confident that its historical significance will be preserved."

The move to sell Waverley Park comes at a crucial time for the Hawthorn Football Club, as it seeks to solidify its future in the competitive landscape of Australian rules football. The Dingley development is expected to enhance the club's operational capabilities and community engagement efforts. As the AFL aims for ambitious targets of 10 million attendees at games and events, the acquisition of Waverley Park is a strategic step toward achieving those goals.

In conclusion, the sale of Waverley Park not only reflects the dynamic nature of AFL operations but also underscores the importance of historical venues in the sport's ongoing narrative. As teams like Hawthorn navigate their futures, the preservation and utilization of such sites will remain a critical aspect of their identity and community relationships. The AFL's commitment to leveraging Waverley Park for future initiatives illustrates a forward-thinking approach that honors the past while embracing new opportunities for growth.